Twitter Inc (NASDAQ:TWTR) is making available a previously limited feature that allows all users to opt out of conversations.
What Happened: Twitter’s “safety” handle shared an animation detailing how users would be able to utilize the “Unmentioning” feature.
The feature can be accessed by clicking on the three dots next to a conversation and selecting “Leave this conversation.”
See Also: How To Buy Twitter (TWTR) Shares
Why It Matters: The "Unmentioning” feature was in development for longer than a year. Last year, Twitter’s Senior Product Designer Dominic Camozzi shared a teaser on the platform.
At the time, Camozzi had said that if someone you don’t follow mentions you, you’d get a special notification. Should you "unmention" yourself, the tweet author will not be able to mention you again.
Last year, Twitter introduced a “Safety Mode” feature that was aimed at blocking aggressive and hateful users.
Price Action: On Monday, Twitter shares dropped 11.3% to $32.67 in the regular session, according to Benzinga Pro data.
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