Amazon Prime Day Braces For Slowdown Like Alibaba On Pandemic Recovery, Inflation Concerns, Inc's AMZN Prime Day has hit a slowdown as consumers cut down on their order size, the Wall Street Journal reports.

Amazon, too, appears to have curtailed its investments in the event. Most of the deals have focused on the company's products. 

Also Read: Here's How Alibaba And Others Fared In China's June Shopping Extravaganza

Data proves that the discounts on many items failed to surpass those on other days at Amazon, excluding electronics.

Amazon will hold its Prime Day on July 12 and 13, continuing the trend of extending the event by a day to maximize its revenue.

Amazon's sales will likely reach $7.76 billion in the U.S. from Prime Day, up 17% year on year, Insider Intelligence assumed. Revenue was once growing at a roughly 65% clip, Insider Intelligence reports. 

The 2021 average order size totaled $54.15, compared with an order size of $58.77 in 2019, research firm Numerator disclosed. Shoppers spent $30.83 per item in 2021 versus $33.88 in 2019, Numerator data prove. 

Contrastingly, Amazon acknowledged "great success with Prime Day" and looks to offer its lowest prices ever this Prime Day on products from various brands. It also disclosed that Amazon's third-party sellers had their most significant Prime Day sales. Amazon also continued heavy investment in the event by expanding the number of countries and adding new experiences, WSJ notes.

 Sales on Amazon typically increase by twice the usual amount on Prime Day, according to CommerceIQ.

Copycat deals from Walmart Inc WMT and Target Corp TGT capitalizing on the Prime Day will likely grow by 17.8% in 2022 versus 72% in 2018 and 2019 as they battle excess inventory due to pandemic recovery.

Prime Day's slowdown coincides with overall challenges at Amazon, which curtailed investment in its massive delivery operations to cut costs due to changes in shopping trends following pandemic recovery and inflation.

Price Action: AMZN shares traded higher by 0.85% at $117.45 in the premarket on the last check Monday.

Photo by christian-wiediger via Unsplash

Posted In: NewsTechMedia

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.