NFL Says Pizza! Pizza!, Inks Deal With Little Caesars

Zinger Key Points
  • Little Caesars grabbed a partnership with the National Football League away from Pizza Hut.
  • The partnership for Little Caesars could help the brand continue as one of the fastest-growing pizza chains in recent years.

Pizza restaurant company Pizza Hut has famously said that “no one outpizzas the hut.” It seems rival Little Caesars did just that by grabbing a partnership with the National Football League away from Pizza Hut.

What Happened: Little Caesars announced a multi-year partnership with the National Football League on Tuesday. The partnership makes Little Caesars the “official pizza sponsor” of the NFL, ending a partnership between Pizza Hut and the NFL that began in 2018.

Pizza Hut, a Yum! Brands, Inc. YUM-owned company, grabbed a partnership in 2018 with the NFL replacing Papa John’s International, Inc. PZZA, which was the previous official pizza of the league.

Little Caesars calls the partnership one of its “highest-profile partnerships to date” and said the deal will help to continue its growth momentum.

“Eating delicious pizza and cheering on the home team combine to make the perfect weekend social activity, and Little Caesars plans to be a special part of those game-time meal occasions,” the company said.

Little Caesars will have exclusive marketing rights with the NFL including events and fan engagement opportunities. The company expects to launch new social media games, new packaging, new products and promotions centered on the NFL partnership ahead of the 2022 season.

“This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country,” Little Caesars CEO Dave Scrivano said. “And because we’re the value leader in the pizza industry, hungry fans can enjoy weekly game time meals at a very affordable price during a time when food prices are on the rise.”

Related Link: Inflation Comes For Little Caesars' $5 Hot-N-Ready Pizza: Here's Why Price Hike Is Notable 

Why It’s Important: Little Caesars is the third-largest pizza brand in the world behind Pizza Hut and Dominos Pizza, Inc. DPZ.

The partnership for Little Caesars could help the brand continue as one of the fastest-growing pizza chains in recent years.

Little Caesars is headquartered in Detroit, Michigan, which will play host to the 2024 NFL Draft, creating potential marketing opportunities for Little Caesars.

Little Caesars has stores in all 50 states and 27 countries worldwide.

Photo: rblfmr via Shutterstock

Posted In: Little CaesarsNational Football Leaguenflpizza stocksNewsRestaurantsSportsTop StoriesGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.