- Apple Inc (NASDAQ:AAPL) and Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google's digital privacy initiatives have widely impacted advertisement strategies, CNBC reports.
- Advertising company Publicis Groupe SA's (OTC:PGPEF) (OTC:PUBGY) Maurice Levy acknowledged the importance of privacy, which forced the advertising companies to revisit their tactics.
- Apple started forcing its platform app developers to seek permission to collect unique identifiers used by advertisers to target mobile ads and measure their effectiveness.
- Apple also banned unauthorized third-party cookies, which helped advertisers track internet users and serve them with personalized ads on its Safari browser.
- Google also disclosed plans to ditch third-party cookies on Chrome and is searching for an alternative. Last week, Google agreed to Britain's competition regulator's say in its proposal to replace cookies.
- Facebook Inc (NASDAQ:FB) was the worst hit following Apple's privacy updates and focused on new business lines like online shopping.
- Publicis' $4.4 billion acquisition of data company Epsilon is estimated to shield the advertising company from Apple and Google's privacy change repercussions.
- Apple, Google, and other large tech firms are subject to growing global regulatory scrutiny over everything from their sheer size to their tax payment.
- The Group of Seven (G-7) wealthiest nations agreed to set a global minimum corporation tax of 15%. They also set up a new tax system linked to the places where the firms are doing business to prevent digital giants like Google, Apple, Facebook, and Amazon.com Inc (NASDAQ:AMZN) from escaping taxes.
- Levy endorsed the G-7 move as the tax slab was reasonable for companies with hundreds of billions and trillion market caps.
- Price action: AAPL shares traded lower by 0.50% at $129.85 in the market session on the last check Tuesday.
Market News and Data brought to you by Benzinga APIs
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
