Skip to main content

Market Overview

Apple Plans New Watch For Extreme Sports Environment: Bloomberg

Apple Plans New Watch For Extreme Sports Environment: Bloomberg

Apple Inc (NASDAQ: APPL) is planning the launch of an Apple Watch with a rugged casing targeted at athletes, hikers, and others in more extreme environments, Bloomberg reports.

  • The company had internally discussed introducing such a Watch variation later in 2021 or 2022 at the earliest.
  • Bloomberg notes this is Apple’s second attempt at a rugged smartwatch after the 2015 debut of the popular Apple Watch. Apple has added several sports and activity-tracking features via its annual update cycle.
  • Casio Computer Co Ltd (OTC: CSIOF) (OTC: CSIOY) and other watchmakers have witnessed robust sales from sturdier product designs with extra protection. 
  • The rugged version would be similar to Apple’s cheaper Apple Watch SE and special editions co-branded with Nike Inc (NYSE: NKE) and Hermes International SA (OTC: HESAF) (OTC: HESAY). It would have extra impact-resistance and protection akin to Casio’s G-Shock watches.
  • Apple is also developing new swim-tracking features for the Apple Watch. The company rolled out the cheaper Apple Watch SE and faster processor and blood oxygen sensor with the Apple Watch Series 6 last September.
  • The device would be a part of the company’s wearables, home, and accessories segment, which generated over $30 billion in FY20 sales. Reportedly, Apple owns a 40% smartwatch market share in the fourth quarter of 2020.
  • Price action: AAPL shares traded lower by 0.24% at $120.30 in the premarket session on the last check Friday.

Related Articles (AAPL)

View Comments and Join the Discussion!

Posted-In: Bloomberg iWatchNews Tech Media

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at