Facebook FB shares are trading higher on Monday after Deutsche Bank maintained a Buy rating on the stock and raised its price target from $305 to $325.
Facebook is the world's largest online social network, with 2.5 billion monthly active users. The firm's ecosystem consists mainly of the Facebook app, Instagram, Messenger, WhatsApp, and many features surrounding these products.
See Also: Why These Social Media Stocks Are Trading Higher Today
Advertising revenue represents more than 90% of the firm's total revenue, with 50% coming from the U.S. and Canada, and 25% from Europe. With gross margins above 80%, Facebook operates at a 30%-plus margin.
Facebook shares traded up 5.86% to $279.96 on Monday at the time of publication. The stock has a 52-week high of $304.67 and a 52-week low of $137.10.
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