Twitter Launches 6-Second Video Bid Unit For Advertisers

Twitter Inc TWTR has announced the availability of a "6-second video bid unit" to advertisers globally, according to Marketing Land.

Advertisers would only pay if the viewer watches at least 6 seconds of an ad. 

In a recent Twitter-sponsored study by EyeSee, new soundless, short-form videos that include clear branding delivered a significantly better ad recall and message association on mobile compared to linear TV-style videos, Marketing Land said. 

On Monday, Twitter shares were trading up 2.83% at $41.73 at the time of publication Monday. The stock has a 52-week high of $43.48 and a 52-week low of $26.19.

Related Links:

Twitter's Beats Q2 Sales Estimates, Daily Active Users Strong

Weibo Trades Higher On Q2 Earnings Beat

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsTechMediaadvertisingsocial media
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!