Market Overview

Twitter Launches 6-Second Video Bid Unit For Advertisers

Twitter Launches 6-Second Video Bid Unit For Advertisers

Twitter Inc (NYSE: TWTR) has announced the availability of a "6-second video bid unit" to advertisers globally, according to Marketing Land.

Advertisers would only pay if the viewer watches at least 6 seconds of an ad. 

In a recent Twitter-sponsored study by EyeSee, new soundless, short-form videos that include clear branding delivered a significantly better ad recall and message association on mobile compared to linear TV-style videos, Marketing Land said. 

On Monday, Twitter shares were trading up 2.83% at $41.73 at the time of publication Monday. The stock has a 52-week high of $43.48 and a 52-week low of $26.19.

Related Links:

Twitter's Beats Q2 Sales Estimates, Daily Active Users Strong

Weibo Trades Higher On Q2 Earnings Beat

Posted-In: advertising social mediaNews Tech Media


Related Articles (TWTR)

View Comments and Join the Discussion!
Fastest Market News Application
You'll Hear It First On Pro
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

KeyBanc: Tower Operators Are Key Beneficiaries Of 5G Networks

Large Microsoft Option Traders Selling Friday Calls Following Recent Rally