Skip to main content

Market Overview

Zion Williamson Signs Shoe Deal With Nike's Jordan Brand

Zion Williamson Signs Shoe Deal With Nike's Jordan Brand

As soon as Zion Williamson’s Nike Inc (NYSE: NKE) shoe broke in the early seconds of Duke's game against North Carolina last year, it seemed certain the brand wouldn't let that incident define his sneaker deal.

The future NBA superstar announced Tuesday he's signing with Nike's Jordan Brand, effectively making him the brand's flagship star. By signing with Jordan Brand, the talent won't be spread too thin across Nike’s portfolio, keeping its two basketball stars on separate brands.

“I feel incredibly blessed to be a part of the Jordan Brand family," Williamson said in a press release. "Since I was a kid, I dreamed of making it to the league and having the type of impact on the game Michael Jordan had and continues to have today. He was one of those special athletes I looked up to, and I really can’t express how happy and excited I am for this journey.”

Michael Jordan himself had some special words to say about his new brand ambassador.

“Zion’s incredible determination, character and play are inspiring," said Jordan. "He’s an essential part of the new talent that will help lead the brand into the future. He told us he would ‘shock the world,’ and asked us to believe him. We do."

Nike shares traded around $86.53 at time of publication.

Related Links:

Should Zion Williamson Start His Own Shoe Brand?

Nike's 'Tanjun' Was The Bestselling Shoe Of 2018; Mid-Market Footwear Dominates Top 10

Photo credit: Keenan Hairston.


Related Articles (NKE)

View Comments and Join the Discussion!

Posted-In: Duke Jordan brand Michael Jordan North CarolinaNews Sports Top Stories General Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at