The History of Google Stock

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Contributor, Benzinga
August 27, 2021

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Google (NASDAQ: GOOGL) is 1 of the largest companies in the world when measured by market capitalization. Trading under its conglomerate Alphabet Corporation, Google is involved in technology development that ranges from projects in mobile smartphones to console gaming. In the past 3 years alone, Google’s stock has risen by almost 85% — and the stock doesn’t look like it will slow down any time soon.

Adding Google stock to your portfolio is an excellent way to gain exposure to technology, software and hardware markets with a single purchase. Our guide will help you learn a little more about the history of Google and how you can add this legendary company to your investing portfolio.

Google Stock Timeline

Google’s stock has been on a consistent rise since its initial public offering (IPO) in August of 2004. However, the company has a long history that spans decades and includes multiple acquisitions and restructures. 

Let’s take a look at a few of the most important moments in Google’s history.

  • Date created. Google was originally created as a research project in 1996. The search engine was originally named “BackRub,” a nod to the fact that its technology uses backlinks to determine how important each result is. Google received its 1st round of venture capital funding in August 1998.
  • Incorporation. Google registered the domain www.google.com on September 15, 1997. The company incorporated a year later on September 7, 1998.
  • Went public. Google went public on August 14, 2004. At the IPO, Google’s founders offered 19,605,052 shares at a price of $85 per share. Shares were offered using an online auction format. At the closing of the IPO, Google had a total market capitalization of more than $23 billion.
  • Stock price 5 years later. 5 years later, on August 14, 2009, Google’s stock opened at a price of $230.53 per share and closed at a price of $229.14 per share.
  • Google stock split. Google’s stock has had 2 historic stock splits. The 1st stock split took place on March 27, 2014. The company’s 2nd stock split took place on April 27, 2015.
  • Major acquisitions. Google 1st major acquisition occurred in October 2006, when the company announced that it had acquired major video sharing platform YouTube for $1.65 billion. On August 11, 2011, Google made its largest acquisition to date when it announced that it had acquired Motorola Mobility for $12.5 billion.
  • Stock price 10 years later.  A decade later, on August 14, 2014, Google’s stock opened at $574.60 per share and closed at $573.08 per share.
  • Stock price today. Google’s stock trades at more than $2,000 a share in 2021. 

Google’s Highest Historic Price

The highest price ever paid for Google was $2,152 on February 16, 2021.

After a brief dip due to the onset of the COVID-19 pandemic, Google’s stock has been on a steady rebound and has fully recovered its value. Following this spike in value, Google’s increased evaluation was a driving factor that led the Dow to hit an all-time high of 30,218.26. 

Google’s Lowest Historic Price

The lowest price ever paid for Google’s stock was $49.29 per share. This price was reached on September 2, 2004. Like most stocks, Google’s stock price slid from its IPO price of $85 per share a few weeks after its initial offering. 

This is because during an IPO, the goal is to generate as much capital as possible by selling initial shares of stock at the highest price possible. A dip after an IPO doesn’t have any bearing on the long-term success of the company — and Google’s stock price recovered shortly afterwards in November 2004.  

Best Online Brokers for Google Stock

If you’re interested in investing in Google stock, the 1st step is to open an account with a broker. A stockbroker is a financial institution that is authorized to buy and sell shares of stock on your behalf. Any broker that provides you with access to the NASDAQ exchange will allow you to buy and sell Google stock using its online trading platform.

There are dozens of stockbrokers offering quick, online access to the NASDAQ, New York Stock Exchange and other major exchanges. Some of the factors that you might want to consider when you choose a broker might include:

  • Trading platform. Each broker offers its own unique trading platform. If you’re new to investing, you might want to choose a broker that focuses on offering an intuitive, easy-to-master trading platform.
  • Mobile trading. If you value the ability to invest on the go, be sure to choose a broker that offers you a mobile app that’s compatible with your device.
  • Availability of other assets. In addition to stocks and funds, many brokers now offer access to other types of investments, including cryptocurrencies and precious metals. If you’d like to invest in more than just Google stock, be sure that your broker of choice offers all of the assets you need.

Not sure where to begin your search? Consider starting off with 1 of our favorite brokers below.    

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Outlook on Google Stock

Google’s stock has historically produced impressive returns year after year. In 2020 alone, Google’s stock has returned 30% from its beginning of year price, which is significantly higher than the company’s annual average return of 7% to 14%, which it has shown over the last 5 years.  

Expert stock analysts also remain bullish on Google’s stock moving into the future. The current consensus between 42 experts rated Google’s stock as a “buy,” which has consistently held since September. 

With the continuing effect of stay at home orders due to the COVID-19 pandemic alongside the development of upcoming 5G networks, it’s easy to see why analysts are confident that Google has much more in store for investors. 

Adding Google Stock to Your Portfolio

Google is 1 of only a few mega-cap stocks in the United States, which are companies with a total market capitalization of more than $200 billion. If you’re looking to add more major companies to your investing portfolio, consider purchasing a mega-cap exchange traded fund (ETF) like the Vanguard Mega Cap ETF (NYSE: MGC). 

An ETF is a collection of stocks that trade in the same way as a single share. Investing in a mega-cap ETF can help you invest in some of the largest companies in the United States while also adding an instant level of diversification to your portfolio. 

Connect with 1 of our recommended brokers to add Google stock to your portfolio now.