Market Overview

Chart: How Different Age-Groups Consume News

Chart: How Different Age-Groups Consume News

Age is one of the most influential factors when it comes to selecting a news source. Does your grandma get her news from Twitter Inc (NYSE: TWTR) or Facebook Inc (NASDAQ: FB)? Do you see many Millennials reading the Wall Street Journal’s print version in the subway every morning?

Last week, the Reuters Institute released its latest Digital News Report, which could shed some light on the age-news source issue. The globe’s most extensive comparative international survey of news consumption habits looked into trends in 26 countries: the US, UK, Germany, France, Italy, Spain, Portugal, Ireland, Norway, Sweden, Finland, Denmark, Belgium, Netherlands, Switzerland, Austria, Hungary, Czech Republic, Poland, Greece, Turkey, South Korea, Japan, Australia, Canada and Brazil.

Among other conclusions, the note showed a generational divide in news consumption. While those who grew up with access to the Internet prefer it as their main news source, those who were raised with TV have very different predilections. Finally, the report proved that print media and the radio are falling into oblivion.

Take a look at the chart illustrating the diverse preferences regarding news sources that different age groups have.

Infographic: The Generational Divide in News Consumption | StatistaSource: Statista


Related Articles (FB + TWTR)

View Comments and Join the Discussion!

Posted-In: Reuters StatistaLong Ideas Psychology Crowdsourcing Media Trading Ideas General Best of Benzinga