Gerbang Alaf Restaurants Sdn Bhd (GAR), which is the licensee of McDonald's Corporation MCD in Malaysia, has reportedly initiated a legal action against the Boycott, Divestment and Sanctions (BDS) Malaysia movement.
The lawsuit, seeking damages of 6 million ringgit ($1.31 million), accuses BDS Malaysia of making false and defamatory statements that have negatively impacted the fast-food giant's business operations in the country, reported Reuters.
Some Western fast-food brands in the country, as in some other Muslim nations, have been targeted by boycott campaigns over Israel's military offensive in Gaza, the report noted.
In the writ of summons, GAR detailed the detrimental effects of the boycott on McDonald's Malaysia, including reduced profits, job cuts, outlet closures, and shortened operating hours.
As per the report, BDS Malaysia denied any defamation against McDonald's Malaysia and said it would leave the matter to the court.
According to the report, the BDS movement aims to end international support for Israel's oppression of Palestinians and pressure Israel to comply with international law.
Price Action: MCD shares are trading higher by 0.07% at $296.73 on the last check Tuesday.
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