Safety products maker MSA Safety Inc MSA has expanded its marketing partnership with the Pittsburgh Penguins' hockey team.
Under the terms of the agreement, MSA Safety brand will be featured on the team's away-game helmets, starting with the 2023-24 National Hockey League (NHL) season.
The new three-year agreement will have the MSA Safety logo on both sides of the Penguins players' white helmets for all road games through the 2025-26 regular season and playoffs.
The partnership expands MSA's association with the Penguins, which was established in 2016.
"Previously, we had the MSA brand on one of the Penguins' Zamboni machines, and that did a wonderful job in helping us raise our profile in Western Pennsylvania," said MSA Safety Chairman and CEO.
"This strategic investment is about expanding our brand visibility throughout North America and really around the world."
The MSA branded helmet will make its regular-season debut on October 13.
Price Action: MSA shares are trading lower by 0.41% at $163.77 on the last check Monday.
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