Video: Zack Darling Explains How To Use Data And Research To Create Differentiated Cannabis Marketing

“There’s a brand brawl coming to the cannabis industry," says Zack Darling, CEO at cannabis-focused creative agency The Hybrid Creative.

Darling reveals how cannabis marketing is coming into its own - even with imposed restrictions, driven by data, research and the need for differentiation and authenticity when starting a brand.

This video was originally posted on Green Flower.

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Posted In: CannabisEducationMarketsInterviewGeneralCannabis MarketingGreen FlowerGreen Flower MediaThe Hybrid CreativeZack Darling
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The Benzinga Cannabis Capital Conference is coming to Florida

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.

Get your tickets now on bzcannabis.com – Prices will increase very soon!


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