No one can deny that Cleveland Cavaliers Kyrie Irving had a huge series. Irving essentially sealed the deal Sunday night, hitting a big three pointer in the final minute of the game to give Cleveland the lead and eventual NBA Championship. Irving's marketability will undoubtedly receive a boost from his showing in the Finals, as he has solidified himself as one of the top point guards in the NBA.
Irving's stellar performance also raises the question that if he didn't get injured early on in last year's Finals, that Cleveland may have been looking for back-to-back championships this year.
Prior to the Finals, Irving's shoes had already been one of the best-selling signature models for Nike Inc NKE. This Finals was a big win for Irving, who often draws comparisons to Steph Curry, both are the two up and comers in the shoe game. Look for a continued increase in sales and a major boost in popularity for Irving moving forward.
Irving is also an endorser for Skullcandy Inc SKUL headphones, and holds an equity stake in the company as well.
This off eason is also set to be a big one for Nike. The company goes into the offseason stealing a lot of momentum from Under Armour Inc UA. Another key for Nike is all NBA jerseys will feature its logo starting next season for the first time ever.
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