What Happened: On Friday, Musk took to X and expressed his appreciation to companies for recommencing advertising on X following a year-long boycott due to brand safety concerns.
This information was shared by social media personality Mario Nawfal on X.
Musk responded to Nawfal's post, saying, “Just want to say that we super appreciate major brands resuming advertising on our platform!”
He also expressed his gratitude to X CEO Linda Yaccarino and the entire X team for restoring advertisers’ confidence.
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A Kantar survey also revealed that 26% more marketers plan to decrease their spending on X ads in 2025, marking the largest recorded decline in ad spending for any major global platform.
However, following the U.S. 2024 Presidential election, it was reported that some advertisers are contemplating a return to X to gain favor with Musk and President-Elect Donald Trump.
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