Tim Cook

While Apple Inc. (NASDAQ: AAPL) watchers zoned in Cupertino’s new iPhone and Apple TV+ unveil, reaction from analysts was a bit muted, though generally positive, with most saying the company did the expected with upgrades of existing products. One excited exception was for the unexpectedly...

Apple Inc. (NASDAQ: AAPL) on Tuesday unveiled the newest versions of its iPad tablet, iPhone and Apple Watch, while giving new details about its gaming and streaming TV services. Much of the attention was on the iPhone 11, the basic version of which will retail for $699. The company touted several...

Apple Inc.'s (NASDAQ: AAPL) streaming service Apple TV+ will cost just $4.99 a month, Apple CEO Tim Cook announced at the company's new product event Tuesday. "That's crazy," Cook said of the cost, which is lower than many expected. The company announced in the spring it would...

Nearly all leaders of the most successful businesses eventually get asked a version of this interview question: “What drives you? What motivates you to get up in the morning?” The answers vary, but a look at responses to that question from successful business leaders — CEOs and...

Apple Inc. (NASDAQ: AAPL) shares are moving higher after reporting third-quarter earnings. Earnings came in at $2.18, beating estimates by 8 cents. Sales came in at $53.8 billion, beating estimates by $400 million. The company issued strong fourth-quarter sales guidance. "This was our biggest...

Jony Ive, Apple Inc. (NASDAQ: AAPL)'s longtime chief design officer, announced his plans on Thursday to leave the iPhone maker to start his own independent design company of which Apple will be a client. Writing Was On The Wall Ive is credited with playing a role in developing new hardware and...

Berkshire Hathaway Inc. (NYSE: BRK-A)(NYSE: BRK-B) draws hundreds to its annual shareholder meeting — including one prominent exec. Apple Inc. (NASDAQ: AAPL) CEO Tim Cook made a first-time appearance over the weekend to learn from and about his firm’s second largest investor....

Google's parent company Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) reported first-quarter results Monday that show the company is getting "sloppy," according to CNBC's Jim Cramer. In contrast, Apple, Inc. (NASDAQ: AAPL)'s second-quarter report shows a "major...

Apple Inc. (NASDAQ: APPL) shares are rising after a second-quarter earnings beat. Earnings came in at $2.46 per share, beating estimates by 10 cents. Sales came in at $58 billion, beating estimates by $560 million. The company issued strong third-quarter sales guidance of $52.5 billion-$54.5...

Apple Inc. (NASDAQ: AAPL)'s ongoing patent dispute with Qualcomm, Inc. (NASDAQ: QCOM) could be determined by a federal court, with opening arguments to start Tuesday in San Diego, The Wall Street Journal reported. What Happened The core of Apple's dispute with Qualcomm boils down to iPhone...

Apple Inc. (NASDAQ: AAPL) rolled out its much-awaited video streaming move with Apple TV+ and Apple TV Channels on Monday, along with other expanded services for delivering games and news articles for subscribers for single monthly fees. Apple is seeking to be the go-to place for TV and movie...

Apple Inc. (NASDAQ: AAPL) announced Monday it's expanding its Apple News service to include access to more than 300 magazines. The announcement came at an event at Apple's Cupertino, California headquarters where it was also expected to later announce the new Apple streaming service. Among...

While Apple Inc. (NASDAQ: AAPL) watchers have focused on struggling iPhone sales, some were surprised this week when the company reported a slight earnings beat and some optimism despite slowing sales of its signature product. The company reported iPhone revenue that was down 15 percent year-over-...

A "razor-razorblade" business model refers to a company selling a dependent product at a small profit or even at a loss — the razor — to lure customers into an ecosystem so they end up buying higher-margin products — the razorblade — over a long period. CNBC...