Market Overview

Twitter's NFL Streaming Debut Draws Positive Social Media Reviews

Share:
Twitter's NFL Streaming Debut Draws Positive Social Media Reviews

Twitter Inc (NYSE: TWTR) debuted its free live stream of Thursday Night Football's NFL games last week. The latest data from TickerTags indicate that the stream was a big hit among sports fans.

TickerTags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.

Related Link: Negative Galaxy Note Social Media Buzz Picks Up Steam Following Airline Restrictions

Twitter’s live Thursday night NFL stream was the first of its kind and was open to viewers with and without Twitter accounts. Following the broadcast, social media sentiment surrounding the event was overwhelmingly positive. The NFL stream generated four positive social media mentions for every one negative mention.

Twitter could be building the foundation for a major push into live streaming. The company has struggled to find a long-term growth source, and it has been investing heavily in deals with major sports leagues. In addition to the NFL, Twitter has deals in place with Wimbledon, the NBA, the NHL MLB and CBS News.

“Twitter doesn’t want to be the world’s newspaper,” The Ringer’s Kate Knibbs explained. “It wants to be the world’s basic cable network.”

NFL broadcasts played a pivotal role in the rise of both Walt Disney Co (NYSE: DIS)’s ESPN and Twenty-First Century Fox Inc (NYSE: FOX) (NYSE: FOXA)’s Fox Sports. Twitter may be looking to replicate the two sports networks’ success among a new generation of cord-cutters.

Full ratings data available on Benzinga Pro.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email feedback@benzinga.com with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!

Posted-In: Fintech Crowdsourcing Sports Top Stories Tech Media Trading Ideas General Best of Benzinga

 

Related Articles (DIS + FOX)

View Comments and Join the Discussion!

Stocks Hitting 52-Week Lows

Stocks Hitting 52-Week Highs