Market Overview

Trade Desk's Strong Platform Appreciated By This Analyst

Trade Desk's Strong Platform Appreciated By This Analyst

Trade Desk Inc (NASDAQ: TTD) is a provider of a cloud-based platform for managing digital ad campaigns that boasts a "unique" SaaS asset that positions the company well for future share gains, according to Oppenheimer.

The Analyst

Oppenheimer's Brian Schwartz initiated coverage of Trade Desk with an Outperform rating and $66 price target.

The Thesis

Trade Desk's platform offers multiple advantages that better positions customers to generate an attractive return on investment as the platform offers a real-time ability to measure and optimize ad spend, Schwartz said in a note. Other compelling features include a self-service omni-channel demand side platform, a private marketplace and advanced targeting and analytics capabilities.

Trade Desk's advantages should help the company achieve an above-SaaS industry average growth trajectory as it can grow its revenue at a 26 percent compounded annual growth rate to 2020 at $616 million versus the industry average of 21 percent.

Bottom line Trade Desk's platform should be viewed as a "unique SaaS asset" being run by a management team that is "viewed as visionary" in the programmatic advertising market, the analyst said.

Price Action

Shares of Trade Desk were trading higher by 2.6 percent late Thursday afternoon.

Related Links:

Cantor Analyst Sees 24% Upside In Trade Desk After Another Beat And Raise Quarter

Citi Sees More Upside In The Trade Desk Shares Despite Recent Rally, Starts At Buy

Posted-In: advertising Brian Schwartz cloud OppenheimerAnalyst Color Price Target Initiation Analyst Ratings Best of Benzinga


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