Market Overview

McDonald's Is Following Domino's Lead With Focus On Digital Engagement

Share:
McDonald's Is Following Domino's Lead With Focus On Digital Engagement

Following the example of Domino's Pizza, Inc. (NYSE: DPZ), BTIG analyst Peter Saleh said McDonald's Corporation (NYSE: MCD) push into mobile ordering and pay-in-restaurant kiosks should help drive value to the stock.

Saleh maintained his Buy on the Golden Arches and raised his price target from $154.30 to $175.

“We believe there is a material first mover advantage for concepts such as Domino’s Pizza, Panera Bread and now McDonald’s as they reinvest those savings back into price, value or even food quality to gain market share,” Saleh said. “We believe McDonald’s planned investment in the Experience of the Future initiative could allow the concept to differentiate itself on value, something management has acknowledged it needs to reassert its leadership in, and recapture considerable market share from its quick service competitors.”

McDonald’s Looking To The Future, And It Should Pay Off

Saleh highlighted three specific areas where McDonald’s initiatives could help drive value:

  • Mobile ordering and pay and the Experience of the Future could boost same-store sales 5 to 6 percent.
  • Kiosk ordering will reduce labor expenses.
  • McDonald’s could recapture the 500 million transactions it has lost since 2012, which would lead to over $2.7 billion in new sales.

Overall, this transition should be quite lucrative for McDonald's.

"McDonald’s technology investment should lead to a lower relative cost structure, allowing the concept to reinvest back into its value platform to regain lost market share," Saleh said.

To stay up to date on the latest McDonald's news, initiatives, and earnings metrics, check out Benzinga Pro.

Related Links:

Will McDonald's Loyalty Program Fare Better Than Some Of Its Peers?

Latest Ratings for MCD

DateFirmActionFromTo
Dec 2019MaintainsOverweight
Dec 2019Initiates Coverage OnOutperform
Nov 2019Initiates Coverage OnHold

View More Analyst Ratings for MCD
View the Latest Analyst Ratings

Posted-In: btig Peter SalehAnalyst Color Price Target Restaurants Analyst Ratings General Best of Benzinga

 

Related Articles (DPZ + MCD)

View Comments and Join the Discussion!

Latest Ratings

StockFirmActionPT
KHCUBSMaintains31.0
RPAYCantor FitzgeraldMaintains18.0
CMSCredit SuisseDowngrades
PBCTStephens & Co.Maintains15.5
TTECCowen & Co.Initiates Coverage On50.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com