McDonald's generates revenue through company-owned restaurants, franchise royalties, and licensing pacts. Restaurants offer a uniform value-priced menu with some regional variations. As of December 2016, there were 36,900 locations in 120 countries: 31,200 franchisee/affiliate units and 5,700 company units. In 2015, Easterbrook introduced a four-pillar approach to systemwide operational improvements emphasizing organizational accountability, customer centricity, progress over perfection, and process simplification.
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