What Everyone's Saying About The New Apple Watch
Apple Inc. (NASDAQ: AAPL) presented its new smartwatch on Wednesday: the Apple Watch Series 2. The new device, Chief Operating Officer Jeff Williams said, offers a suite of novel features, including the possibility to contact emergency services instantly, the integration of Nintendo Co., Ltd (ADR) (OTC: NTDOY)’s Pokémon Go, a built-in GPS and a “Swim Proof” exterior.
In addition, the company announced it would launch Nike+ running edition in October, in cooperation with Nike Inc (NYSE: NKE).
So, let’s take a look into analysts’ reactions to the new device, which, according to Apple CEO Tim Cook, only trails Rolex in global watches sales.
"However, any upside is likely to be relatively modest at Apple's scale, as each 1 million units is approximately $0.02 to EPS in our model," the expert added. To capitalize on the wearables trend, Apple needs to expand the Watch category to include a broader selection of devices with more specific applications, and likely lower functionality, at inferior prices, he concluded.
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Disclosure: Javier Hasse holds no interest in any of the securities or entities mentioned above.
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