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Gene Munster On Apple Event: 'iPhone SE Pricing Event's Only Surprise'


Apple Inc. (NASDAQ: AAPL) hosted its yearly Spring event, where it presented the new iPhone SE and a 9.7" iPad Pro. The company also announced it would be cutting the price of the Apple Watch from $349 to $299. Following the event, Piper Jaffray’s Gene Munster reiterated an Overweight rating and $172.00 price target on the stock.

Despite the bullishness, Munster noted the only surprise at the event was the iPhone SE pricing, which will start at $399 – below the firm’s projection of $450.

"We expect the iPhone SE to be largely neutral to the model with the expectation that it could improve unit numbers at the low-tier ASP level, but a portion of those sales may come from the mid-tier (and 1.5 year old) iPhone 6 and 6+," the report said.

See Also: iPhone SE, Smaller iPad Pro Highlight Apple's March Event

Overall, analysts at Piper Jaffray view Monday’s announcements as "incremental and anticipate that the most relevant news, particularly the launch of the iPhone 7, will come from the September event."

Having said this, Apple remains the firm's top pick for 2016.

Shares closed at $105.91, nearly unchanged from the day's open.

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.

Latest Ratings for AAPL

Feb 2021RBC CapitalAssumesOutperform
Jan 2021DA DavidsonMaintainsBuy
Jan 2021Deutsche BankMaintainsBuy

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