Market Overview

March 9 To Bring More Apple Watch News, Citi Predicts


Apple Inc. (NASDAQ: AAPL) on Thursday sent out its "Spring Forward" Media Event invites. Speculation about what gadgets will be presented has already arisen. In a report published Thursday evening, Citi analysts Jim Suva and Asiya Merchant provided a summary of what they expect to see on March 9.

  • 1) Citi expects the "Spring Forward" to be an Apple Watch event. "The only hint in the invite are the words ‘Spring forward' – the report says. We note that U.S daylight savings time begins the day before, on Sunday, March 8th –an appropriate time-related hint indeed, as people roll their watches forward one hour."
  • 2) The analysts think that Apple will provide specifics on the launch time, price and geographic locations. They estimate the launch will take place on April 16; for prices of $350, $550 and $950. The analysts estimate the introduction will be first limited to the U.S., followed by Europe and Asia in the subsequent months.
  • 3) Not only does Citi expect the Apple Watch to be presented, but also, "a flurry of fashionable accessories including various colors and materials (…) starting at $29 and ranging over several hundred dollars."
  • 4) Some of the anticipated features include: "Apple Pay, adjustable notifications due to personal frequency and preferences, Apple Health, variable haptic feedback, and battery life of one day (under normal use)."
  • 5) Citi predicts the purchase locations will be Apple retail stores and the Apple online store only.
  • 6) Suva and Merchant think that the Apple Watch launch will be accompanied by the release of hundreds of applications "ranging from social, financial, health, sports and news etc.)"

Latest Ratings for AAPL

Sep 2019MaintainsNeutral
Sep 2019MaintainsStrong Buy
Sep 2019MaintainsEqual-Weight

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Posted-In: Apple Watch Asiya Merchant Citi Jim Suva Spring ForwardAnalyst Color Analyst Ratings Tech


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