UPDATE: Goldman Sachs Reiterates Sell Rating, Raises PT on comScore on Solid 4Q Beat

In a report published Friday, Goldman Sachs reiterated its Sell rating on comScore (NASDAQ: SCOR), and slightly raised its price target from $14.00 to $15.00.

Goldman Sachs noted, “comScore reported 4Q12 revenues of $68.4mn (+9.3% yoy vs. +9.4% yoy in 3Q) above our $65.1mn estimate on better than expected subscription revenues. Adjusted EBITDA was $12.2mn (17.8% margin vs. 17.1% in 3Q) vs. our forecast of $10.8mn. While results were better than expected, we continue to believe that comScore faces headwinds as it attempts to deal with the transition to mobile and cross platform measurement and the increasing availability of substitutes, therefore we remain at a Sell rating.”

comScore closed on Thursday at $15.51.