Kroger Co (NYSE:KR) share are trading lower by $1.10 (5.4 percent) at $21.86 in Thursday's session.
The stock trading about unchanged for the session ($22.96), when Amazon (NASDAQ:AMZN) announced it will offer Prime members special savings and in-store benefits at Whole Foods (NASDAQ:WFM) Stores.
See Also: Amazon-Whole Foods: Everything You Need To Know As A Shopper And Prime Member
That news has had a negative impact on other grocers such as Costco (NASDAQ:COST), lower by $4.00 at $155.37, and Sprouts Farmers Markets (NASDAQ:SFM), now in the red by 70 cents at $23.05.
The swift decline in Kroger has breached its June 21 low ($21.87) as $21.76 stands as the low for the session. The low for the move following Amazon's purchase of Whole Foods was made the day of the announcement (June 16) at $20.46.
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