Amazon Falls After Mixed Q4 Report

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Amazon.com, Inc. AMZN shares are trading lower by $27.00 (3 percent) at $812.95 in Friday's session.

The issue is under selling pressure after a mixed Q4 report that included an EPS beat of $0.19, but came up shy on sales by nearly $1 billion. The company also offered soft guidance.

Amazon, which had been on the precipitous of making a new all-time high (current one is $847.21) last week when it reached $843.84, is still trading above the psychological support level of $800.00.

After a lower open, it immediately bottomed at $804.00 and began to move higher. That low coincides with a pair of lows from January 17 ($803.44) and January 18 ($804.27). The ensuing rally has come up of the lower-end of Thursday's range ($828.26), as $818.30 stands as the current high for the day.

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