Dun & Bradstreet Corp was incorporated in 2000 in the State of Delaware. The Company is the source of commercial information and insight on businesses, enabling customers to Decide with Confidence. The Company's commercial database contains more than 220 million business records. The database is enhanced by its proprietary DUNSRight Quality Process, which provides its customers with quality business information. The Company provides solution sets that meet a diverse set of customer needs. The Company's strategy relies on four core competitive advantages that support its commitment to driving. These core competitive advantages include Trusted Brand; DUNSRight Quality Process; Team Member Engagement and Financial Flexibility. DUNSRight is the Company's proprietary quality process that powers all of its customer solution sets and serves as its key strategic differentiator as a commercial insight company. To build leadership, it has developed and deployed a consistent, principles-based leadership model throughout the Company. Financial Flexibility is an ongoing process that reallocates its spending from low-growth or low-value activities to activities that would create greater value for shareholders through enhanced revenue growth, improved profitability and/or quality improvements. The Company manage and report its business through two segments namely (which consists of its operations in the United States ('U.S.') and Canada) Asia Pacific (whichconsists of operations in Australia, Greater China, India and Asia Pacific Worldwide Network). The Company solutions for Customer Data Integration, which are a suite of solutions that cleanse, identify, link and enrich customer information with its DUNSRight Quality Process. The Company's Direct Marketing Lists, which benefit from its DUNSRight Quality Process to enable its customers to create an accurate and marketing campaign. Its customers are banks and other credit and financial institutions, manufacturers, wholesalers, retailers, government agencies, insurance companies and telecommunication companies, as well as sales, marketing and business development professionals. It owns and controls various intellectual property rights, such as trade secrets, confidential information, trademarks, service marks, trade names, copyrights, patents and applications therefore. Certain types of information it gathers, compiles and publishes are subject to regulation by governmental authorities in certain markets in which it operates, particularly in its international markets.
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