Affinion Group Holdings, Inc. is a Delaware corporation formed in July 2005. The Company is a global provider of comprehensive customer engagement and loyalty solutions that enhance and extend the relationship of millions of customers with many of the largest and most respected companies in the world. It partners with these companies to develop and market subscription-based programs that provide valuable services to their end-customers using its expertise in customer engagement, product development, creative design and data-driven targeted marketing. It designs programs that bundle a diverse set of benefits that are likely to attract and engage end-customers based on their needs and interests, with a particular focus on programs offering lifestyle and protection benefits and programs which offer considerable savings on everyday purchases. The Company's comprehensive portfolio of customer engagement and loyalty solutions include: marketing strategy development and management of customized marketing programs; data analysis utilizing its proprietary technology and databases to target customers most likely to value its products and services; design and implementation of marketing campaigns in various types of media including direct mail, online marketing, point-of-sale marketing and inbound and outbound telephony; development of customized and relevant products and services; fulfillment, customer service and website development; and loyalty program design and administration. It organizes its business into two operating units: Affinion North America - comprises its Membership, Insurance and Package, and Loyalty customer engagement businesses in North America; and Affinion International - comprises its Membership, Package and Loyalty customer engagement businesses outside North America. It has certain significant material trademarks including, Affinion Group, Affinion Benefits Group, Affinion Loyalty Group, Affinion International, AutoVantage, Buyers Advantage, CompleteHome, Enhanced Checking, HealthSaver, Hot-Line, NHPA, PrivacyGuard, Shoppers Advantage, Small Business Solutions, Travelers Advantage, Trilegiant and Wellness Extras. The direct marketing industry is subject to U.S. federal and state regulation as well as regulation by governments and authorities in foreign jurisdictions.
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