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Booking Holdings Analyst Ratings and Price Targets | NASDAQ:BKNG | Benzinga
Booking Holdings Inc has a consensus price target of $5485.52 based on the ratings of 29 analysts. The high is $6100 issued by B. Riley Securities on April 30, 2025. The low is $4300 issued by Jefferies on October 22, 2024. The 3 most-recent analyst ratings were released by B of A Securities, JP Morgan, and Wedbush on June 9, 2025, June 4, 2025, and April 30, 2025, respectively. With an average price target of $5740 between B of A Securities, JP Morgan, and Wedbush, there's an implied 8.34% upside for Booking Holdings Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
B of A Securities
JP Morgan
Wedbush
Cantor Fitzgerald
B. Riley Securities
1calculated from analyst ratings
Analyst Ratings for Booking Holdings
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 06/09/2025 | Buy Now | 9.84% | B of A Securities | Justin Post85% | $5580 → $5820 | Maintains | Neutral | Get Alert |
| 06/04/2025 | Buy Now | 13.24% | JP Morgan | Doug Anmuth86% | $5360 → $6000 | Maintains | Overweight | Get Alert |
| 04/30/2025 | Buy Now | 1.92% | Wedbush | Scott Devitt82% | $5200 → $5400 | Maintains | Outperform | Get Alert |
| 04/30/2025 | Buy Now | -16.2% | Cantor Fitzgerald | Deepak Mathivanan81% | $4330 → $4440 | Maintains | Neutral | Get Alert |
| 04/30/2025 | Buy Now | 15.13% | B. Riley Securities | Naved Khan72% | $6000 → $6100 | Maintains | Buy | Get Alert |
| 04/30/2025 | Buy Now | -11.44% | Wells Fargo | Ken Gawrelski73% | $4567 → $4692 | Maintains | Equal-Weight | Get Alert |
| 04/30/2025 | Buy Now | 11.35% | RBC Capital | Brad Erickson74% | $5900 → $5900 | Reiterates | Outperform → Outperform | Get Alert |
| 04/30/2025 | Buy Now | 7.58% | BMO Capital | Brian Pitz74% | $5000 → $5700 | Maintains | Outperform | Get Alert |
| 04/30/2025 | Buy Now | 7.58% | JMP Securities | John Colantuoni63% | $5600 → $5700 | Maintains | Market Outperform | Get Alert |
| 04/30/2025 | Buy Now | 7.58% | Baird | Michael Bellisario56% | $5550 → $5700 | Maintains | Outperform | Get Alert |
| 04/28/2025 | Buy Now | 4.88% | UBS | Lloyd Walmsley86% | $5960 → $5557 | Maintains | Buy | Get Alert |
| 04/28/2025 | Buy Now | -4.18% | Piper Sandler | Thomas Champion66% | $5120 → $5077 | Maintains | Neutral | Get Alert |
| 04/17/2025 | Buy Now | -9.41% | Morgan Stanley | Brian Nowak68% | $5000 → $4800 | Maintains | Equal-Weight | Get Alert |
| 04/16/2025 | Buy Now | -18.28% | Cantor Fitzgerald | Deepak Mathivanan81% | $5540 → $4330 | Maintains | Neutral | Get Alert |
| 04/15/2025 | Buy Now | -1.86% | Wedbush | Scott Devitt82% | $5600 → $5200 | Maintains | Outperform | Get Alert |
| 04/09/2025 | Buy Now | 5.69% | JMP Securities | John Colantuoni63% | $6100 → $5600 | Maintains | Market Outperform | Get Alert |
| 04/08/2025 | Buy Now | -8.46% | JP Morgan | Doug Anmuth86% | $5750 → $4850 | Maintains | Overweight | Get Alert |
| 04/07/2025 | Buy Now | -13.8% | Wells Fargo | Ken Gawrelski73% | $5248 → $4567 | Maintains | Equal-Weight | Get Alert |
| 04/04/2025 | Buy Now | 3.81% | BTIG | Jake Fuller49% | → $5500 | Upgrade | Neutral → Buy | Get Alert |
| 02/24/2025 | Buy Now | 15.13% | Citizens Capital Markets | Nicholas Jones82% | $6100 → $6100 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 02/21/2025 | Buy Now | 3.81% | Evercore ISI Group | Mark Mahaney83% | $5300 → $5500 | Maintains | Outperform | Get Alert |
| 02/21/2025 | Buy Now | 8.05% | Baird | Michael Bellisario56% | $5850 → $5725 | Maintains | Outperform | Get Alert |
| 02/21/2025 | Buy Now | 12.49% | UBS | Lloyd Walmsley86% | $5560 → $5960 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 9.47% | Citigroup | Ronald Josey75% | $5500 → $5800 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 11.35% | BMO Capital | Brian Pitz74% | $5155 → $5900 | Maintains | Outperform | Get Alert |
| 02/21/2025 | Buy Now | 11.35% | RBC Capital | Brad Erickson74% | $5250 → $5900 | Maintains | Outperform | Get Alert |
| 02/21/2025 | Buy Now | 4.56% | Cantor Fitzgerald | Deepak Mathivanan81% | $4900 → $5540 | Maintains | Neutral | Get Alert |
| 02/21/2025 | Buy Now | 9.47% | DA Davidson | Tom White58% | $5005 → $5800 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 11.35% | Benchmark | Daniel Kurnos78% | $5000 → $5900 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 13.24% | B. Riley Securities | Naved Khan72% | $5700 → $6000 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 8.52% | JP Morgan | Doug Anmuth86% | $5575 → $5750 | Maintains | Overweight | Get Alert |
| 02/21/2025 | Buy Now | -0.95% | Wells Fargo | Ken Gawrelski73% | $4470 → $5248 | Maintains | Equal-Weight | Get Alert |
| 02/21/2025 | Buy Now | -3.37% | Piper Sandler | Thomas Champion66% | $4900 → $5120 | Reiterates | Neutral → Neutral | Get Alert |
| 02/21/2025 | Buy Now | 5.69% | Barclays | Ross Sandler70% | $5100 → $5600 | Maintains | Overweight | Get Alert |
| 02/14/2025 | Buy Now | 12.56% | Deutsche Bank | Lee Horowitz64% | $6200 → $5964 | Maintains | Buy | Get Alert |
| 02/05/2025 | Buy Now | -10.92% | Truist Securities | Greg Miller52% | $4700 → $4720 | Maintains | Hold | Get Alert |
| 02/04/2025 | Buy Now | 4.94% | UBS | Lloyd Walmsley86% | $5550 → $5560 | Maintains | Buy | Get Alert |
| 01/29/2025 | Buy Now | -7.52% | Cantor Fitzgerald | Deepak Mathivanan81% | $5100 → $4900 | Maintains | Neutral | Get Alert |
| 01/21/2025 | Buy Now | 17.02% | Deutsche Bank | Lee Horowitz64% | $5200 → $6200 | Maintains | Buy | Get Alert |
| 01/16/2025 | Buy Now | -15.63% | Wells Fargo | Ken Gawrelski73% | $4657 → $4470 | Maintains | Equal-Weight | Get Alert |
| 01/13/2025 | Buy Now | -5.63% | Morgan Stanley | Brian Nowak68% | $4600 → $5000 | Maintains | Equal-Weight | Get Alert |
| 01/07/2025 | Buy Now | -3.74% | Cantor Fitzgerald | Deepak Mathivanan81% | $4320 → $5100 | Maintains | Neutral | Get Alert |
| 01/06/2025 | Buy Now | 3.81% | Wedbush | Scott Devitt82% | $5000 → $5500 | Maintains | Outperform | Get Alert |
| 12/19/2024 | Buy Now | 13.24% | Mizuho | James Lee79% | $5400 → $6000 | Maintains | Outperform | Get Alert |
| 12/18/2024 | Buy Now | 4.22% | B of A Securities | Justin Post85% | $4850 → $5522 | Maintains | Neutral | Get Alert |
| 12/16/2024 | Buy Now | 15.13% | JMP Securities | John Colantuoni63% | $5400 → $6100 | Maintains | Market Outperform | Get Alert |
| 12/11/2024 | Buy Now | 1.92% | JMP Securities | Nicholas Jones82% | $5400 → $5400 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 12/06/2024 | Buy Now | 13.24% | Oppenheimer | Jed Kelly68% | $5500 → $6000 | Maintains | Outperform | Get Alert |
| 11/27/2024 | Buy Now | 10.41% | Baird | Michael Bellisario56% | → $5850 | Initiates | → Outperform | Get Alert |
| 11/18/2024 | Buy Now | 5.69% | Tigress Financial | Ivan Feinseth74% | $4580 → $5600 | Maintains | Strong Buy | Get Alert |
| 11/07/2024 | Buy Now | -11.29% | Truist Securities | Greg Miller52% | $4100 → $4700 | Maintains | Hold | Get Alert |
| 11/05/2024 | Buy Now | 1.92% | Mizuho | James Lee79% | $4800 → $5400 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 3.81% | Citigroup | Ronald Josey75% | $4100 → $5500 | Maintains | Buy | Get Alert |
| 11/01/2024 | Buy Now | 1.92% | JMP Securities | John Colantuoni63% | $5000 → $5400 | Maintains | Market Outperform | Get Alert |
| 11/01/2024 | Buy Now | -1.86% | Deutsche Bank | Lee Horowitz64% | $4900 → $5200 | Maintains | Buy | Get Alert |
| 11/01/2024 | Buy Now | -14.88% | Goldman Sachs | Eric Sheridan78% | $3940 → $4510 | Maintains | Neutral | Get Alert |
| 11/01/2024 | Buy Now | -0.91% | RBC Capital | Brad Erickson74% | $3900 → $5250 | Maintains | Outperform | Get Alert |
| 11/01/2024 | Buy Now | 3.81% | Susquehanna | Shyam Patil71% | $4100 → $5500 | Maintains | Positive | Get Alert |
| 11/01/2024 | Buy Now | -13.18% | Morgan Stanley | Brian Nowak68% | $4200 → $4600 | Maintains | Equal-Weight | Get Alert |
| 10/31/2024 | Buy Now | -18.47% | Cantor Fitzgerald | Deepak Mathivanan81% | $3590 → $4320 | Maintains | Neutral | Get Alert |
| 10/31/2024 | Buy Now | 4.75% | UBS | Lloyd Walmsley86% | $5050 → $5550 | Maintains | Buy | Get Alert |
| 10/31/2024 | Buy Now | 3.81% | Oppenheimer | Jed Kelly68% | $5000 → $5500 | Maintains | Outperform | Get Alert |
| 10/31/2024 | Buy Now | -3.74% | B. Riley Securities | Naved Khan72% | $4650 → $5100 | Maintains | Buy | Get Alert |
| 10/31/2024 | Buy Now | -3.74% | Barclays | Ross Sandler70% | $4500 → $5100 | Maintains | Overweight | Get Alert |
| 10/31/2024 | Buy Now | -5.63% | Benchmark | Daniel Kurnos78% | $4700 → $5000 | Maintains | Buy | Get Alert |
| 10/31/2024 | Buy Now | -5.54% | DA Davidson | Tom White58% | $4100 → $5005 | Maintains | Buy | Get Alert |
| 10/31/2024 | Buy Now | -2.71% | BMO Capital | Brian Pitz74% | $4205 → $5155 | Maintains | Outperform | Get Alert |
| 10/31/2024 | Buy Now | -7.52% | Piper Sandler | Thomas Champion66% | $3560 → $4900 | Maintains | Neutral | Get Alert |
| 10/31/2024 | Buy Now | -8.46% | B of A Securities | Justin Post85% | $4448 → $4850 | Maintains | Neutral | Get Alert |
| 10/29/2024 | Buy Now | -13.18% | Benchmark | Daniel Kurnos78% | $4600 → $4600 | Reiterates | Buy → Buy | Get Alert |
| 10/25/2024 | Buy Now | -16.05% | B of A Securities | Justin Post85% | $3950 → $4448 | Maintains | Neutral | Get Alert |
| 10/25/2024 | Buy Now | -5.63% | Oppenheimer | Jed Kelly68% | $4200 → $5000 | Maintains | Outperform | Get Alert |
| 10/25/2024 | Buy Now | -10.35% | Wedbush | Scott Devitt82% | $3900 → $4750 | Maintains | Outperform | Get Alert |
| 10/24/2024 | Buy Now | -9.41% | Mizuho | James Lee79% | $4250 → $4800 | Maintains | Outperform | Get Alert |
| 10/23/2024 | Buy Now | -4.69% | UBS | Lloyd Walmsley86% | $4350 → $5050 | Maintains | Buy | Get Alert |
| 10/22/2024 | Buy Now | -18.84% | Jefferies | John Colantuoni63% | $4200 → $4300 | Maintains | Hold | Get Alert |
| 10/15/2024 | Buy Now | -5.63% | JMP Securities | John Colantuoni63% | $3950 → $5000 | Maintains | Market Outperform | Get Alert |
| 10/08/2024 | Buy Now | -15.07% | Barclays | Ross Sandler70% | $3900 → $4500 | Maintains | Overweight | Get Alert |
| 10/08/2024 | Buy Now | -21.24% | Wells Fargo | Ken Gawrelski73% | $3976 → $4173 | Maintains | Equal-Weight | Get Alert |
| 09/30/2024 | Buy Now | -32.24% | Cantor Fitzgerald | Deepak Mathivanan81% | $3590 → $3590 | Reiterates | Neutral → Neutral | Get Alert |
| 09/23/2024 | Buy Now | -32.24% | Cantor Fitzgerald | Deepak Mathivanan81% | $3590 → $3590 | Reiterates | Neutral → Neutral | Get Alert |
| 09/06/2024 | Buy Now | -22.62% | Truist Securities | Greg Miller52% | → $4100 | Initiates | → Hold | Get Alert |
| 09/05/2024 | Buy Now | -20.73% | Morgan Stanley | Brian Nowak68% | $4000 → $4200 | Maintains | Equal-Weight | Get Alert |
| 09/05/2024 | Buy Now | -32.24% | Cantor Fitzgerald | Deepak Mathivanan81% | → $3590 | Initiates | → Neutral | Get Alert |
| 09/04/2024 | Buy Now | -20.73% | Jefferies | John Colantuoni63% | $4350 → $4200 | Downgrade | Buy → Hold | Get Alert |
| 08/05/2024 | Buy Now | -32.81% | Piper Sandler | Thomas Champion66% | $3600 → $3560 | Maintains | Neutral | Get Alert |
| 08/05/2024 | Buy Now | -26.39% | RBC Capital | Brad Erickson74% | $3900 → $3900 | Reiterates | Outperform → Outperform | Get Alert |
| 08/02/2024 | Buy Now | -17.9% | UBS | Lloyd Walmsley86% | $4600 → $4350 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | -22.62% | DA Davidson | Tom White58% | $4150 → $4100 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | -24.96% | Wells Fargo | Ken Gawrelski73% | $3497 → $3976 | Maintains | Equal-Weight | Get Alert |
| 08/02/2024 | Buy Now | -22.52% | Deutsche Bank | Lee Horowitz64% | $4275 → $4105 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | -29.22% | B of A Securities | Justin Post85% | $3950 → $3750 | Maintains | Neutral | Get Alert |
| 08/02/2024 | Buy Now | -13.18% | Benchmark | Daniel Kurnos78% | $4700 → $4600 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | -12.24% | B. Riley Securities | Naved Khan72% | $4900 → $4650 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | -20.73% | Oppenheimer | Jed Kelly68% | $4600 → $4200 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | -20.73% | Evercore ISI Group | Mark Mahaney83% | $4500 → $4200 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | -26.39% | Barclays | Ross Sandler70% | $4300 → $3900 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | -26.39% | Wedbush | Scott Devitt82% | $4200 → $3900 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | -27.15% | JP Morgan | Doug Anmuth86% | $4025 → $3860 | Maintains | Overweight | Get Alert |
| 07/31/2024 | Buy Now | -20.73% | Wedbush | Scott Devitt82% | $3850 → $4200 | Maintains | Outperform | Get Alert |
FAQ
What is the target price for Booking Holdings (BKNG) stock?
The latest price target for Booking Holdings (NASDAQ:BKNG) was reported by B of A Securities on June 9, 2025. The analyst firm set a price target for $5820.00 expecting BKNG to rise to within 12 months (a possible 9.84% upside). 100 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Booking Holdings (BKNG)?
The latest analyst rating for Booking Holdings (NASDAQ:BKNG) was provided by B of A Securities, and Booking Holdings maintained their neutral rating.
When was the last upgrade for Booking Holdings (BKNG)?
The last upgrade for Booking Holdings Inc happened on April 4, 2025 when BTIG raised their price target to $5500. BTIG previously had a neutral for Booking Holdings Inc.
When was the last downgrade for Booking Holdings (BKNG)?
The last downgrade for Booking Holdings Inc happened on September 4, 2024 when Jefferies changed their price target from $4350 to $4200 for Booking Holdings Inc.
When is the next analyst rating going to be posted or updated for Booking Holdings (BKNG)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Booking Holdings, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Booking Holdings was filed on June 9, 2025 so you should expect the next rating to be made available sometime around June 9, 2026.
Is the Analyst Rating Booking Holdings (BKNG) correct?
While ratings are subjective and will change, the latest Booking Holdings (BKNG) rating was a maintained with a price target of $5580.00 to $5820.00. The current price Booking Holdings (BKNG) is trading at is $5298.38, which is out of the analyst’s predicted range.
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