ProShares UltraShort Consumer Discretionary (ARCA: SCC)

ProShares UltraShort Consumer Discretionary (ARCA:SCC), Quote.Headers.trade-ideas

The Fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the Daily Target.

ProShares UltraShort Consumer Discretionary

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Here is the ETF Professor's ETF Watch List for Wednesday, August 28, 2013.

The iShares Gold Trust (NYSE: <a class="ticker" href="/stock/iau#NYSE">IAU</a>) could be in for more upside.

Give the ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>) a look.

The Direxion Daily Financial Bear 3X Shares (NYSE: <a class="ticker" href="/stock/faz#NYSE">FAZ</a>) should be in play.

The iShares MSCI Israel Capped ETF (NYSE: <a class="ticker" href="/stock/eis#NYSE">EIS</a>) is worth watching.

Emerging markets plays of the day: iShares MSCI Thailand Capped ETF (NYSE: <a class="ticker" href="/stock/thd#NYSE">THD</a>), Market Vectors Brazil Small-Cap ETF (NYSE: <a class="ticker" href="/stock/brf#NYSE">BRF</a>) and the WisdomTree India Earnings ETF.

Forex play of the day: CurrencyShares Canadian Dollar Trust (NYSE: <a class="ticker" href="/stock/fxf#NYSE">FXF</a>).

Bond play of the day: WisdomTree Asia Local Debt Fund (NYSE: <a class="ticker" href="/stock/ald#NYSE">ALD</a>).

U.S. stocks are coming off their worst weekly performance of the year last week and that glum showing provides fodder for those that know August is historically a rough month in which to be long stocks.

	Just two trading weeks are left this month and while that may sound like it could bring some much-needed relief to suddenly vulnerable bulls, it may not. After all, September is the worst month of the year for stocks.

	Related: <a href="http://www.benzinga.com/trading-ideas/long-ideas/13/07/3796342/seasonal-trends-three-etfs-to-own-in-august">Seasonal Trends: Three ETFs to Own in August</a>.

	All is not lost, however. For the selective, there are some compelling opportunities with which to ride out the rest of August. For the adventurous, <a href="http://www.benzinga.com/trading-ideas/long-ideas/13/08/3843217/two-leveraged-etfs-for-rapid-near-term-gains">there are even more</a>. No guarantees about which group, adventurous or conservative, will come out on top in the coming weeks, but we can say the following ETFs will almost certainly be in play this week.

	Market Vectors Gold Miners ETF (NYSE: <a class="ticker" href="/stock/gdx#NYSE">GDX</a>) 
	Or really just about any gold or silver mining ETF. Over the past month, six of the 10-best performing non-leveraged ETFs are related to gold or silver in some way. GDX, up 20.2 percent over that time, is on the list. Consecutive closes above the $28.50 area bodes well GDX, particularly if that price range turns into new support in the even of a pullback.

	What else bodes well for GDX is that gold traders are feeling more ebullient about the yellow metal. According to the U.S. Commodities Futures Trading Commission, net long positions in gold futures and options contracts surged 18 percent 56,604 contracts <a href="http://www.bloomberg.com/news/2013-08-18/gold-bears-retreat-as-prices-reach-two-month-high-commodities.html">for the week ending August 13</a>.

	Those opting for the Direxion Daily Gold Miners Bull 3X Shares (NYSE: <a class="ticker" href="/stock/nugt#NYSE">NUGT</a>) should remember that ETF <a href="http://www.benzinga.com/news/13/07/3779977/direxion-announces-forward-reverse-splits-on-9-etfs">will be reverse split</a> 1-for-10 on Tuesday.

	ProShares Ultra Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>) 
	Among leveraged ETFs, the ProShares Ultra Consumer Services does not grab a lot of press, but this could be the fund's time to shine. Remember last week's consumer sentiment number? You know, the one that was the worst in four months?

	Then there are the ominous looking charts for an array of consumer discretionary ETFs. Adding to the bull case for the bearish SCC is the notion, one espoused by Bank of America Merrill Lynch in a research report published last week, that discretionary stocks are "overowned and overvalued." The sector and its ETFs have been market leaders for over three years. A rest/pullback could finally be coming to fruition and that should benefit SCC.

	Direxion Daily Real Estate Bear 3X Shares (NYSE: <a class="ticker" href="/stock/drv#NYSE">DRV</a>) 
	Watch for the Direxion Daily Real Estate Bear 3X Shares to break resistance at $19 because if it does, the upside potential from there is considerable. As it is, DRV surged 22 percent just last week. The catalyst is easy to spot.

	Rising Treasury yields are bad news for REIT stocks and ETFs. Yields on U.S. government 10-years are up 30 basis points in the past month. Over that same time, eight of the 20-worst non-leveraged ETFs are REIT funds.

	For more on ETFs, click <a href="http://www.benzinga.com/etfs">here</a>.

A Look Ahead: This Week's ETFs to Watch 

As if the already fragile U.S. economy does not have enough issues to deal with already, there is the looming specter of a so-called fiscal cliff: the scenario under which some dire fiscal issues could come to roost. 

Among other issues, the fiscal cliff would consist of the Bush-era tax cuts from 2001 and 2003 (including the dividend tax reduction) expiring, the alternative minimum tax applying to more taxpayers and a major increase in payroll taxes in 2013. 

J.P. Morgan has estimated <a href="http://bonds.about.com/od/Issues-in-the-News/a/What-Is-The-Fiscal-Cliff.htm">$280 billion would be sapped from the economy if the Bush tax cuts expire</a>. Bank of America economists say the ensuing economic drag at the hands of the fiscal cliff <a href="http://www.businessinsider.com/fiscal-cliff-worst-case-scenario-2012-7?op=1">could be as high as $720 billion, or 4.6 percent of U.S. GDP</a>. 

Morgan Stanley's analysis is even more dire. "Our analysis suggests that the potential fiscal tightening in calendar year 2013 under current law is closer to 5% of GDP," <a href="http://www.morganstanley.com/views/gef/archive/2012/20120413-Fri.html">the bank said</a>.

Assuming the folks on Capitol Hill can get their acts together and a fiscal cliff is avoided, plenty of ETFs stand to benefit. Conversely, if the worst-case scenario plays out, there is no shortage of ETFs that could be savagely repudiated. Here are a few ideas for both situations:

SPDR S&amp;P Dividend ETF (NYSE: <a class="ticker" href="/stock/sdy#NYSE">SDY</a>)
Really, any dividend ETF would do in this spot. If the Bush tax cuts expire, the tax rate on dividends would jump to 20 percent from 15 percent. Amid intense efforts by dividend-paying firms, it appears Senate Democrats are taking a softer stance on the dividend tax issue and some compromise could come to pass <a href="http://www.reuters.com/article/2012/07/16/usa-congress-taxes-dividends-idUSL2E8IGAWV20120716">Reuters reported Monday</a>.

President Obama has proposed raising the dividend tax to 20 percent from 15 percent on those earning more than $250,000 a year, but that is not necessarily the point. The point is dividends are a key driver of returns for most investors, regardless of their income. 

Even speculation that some companies could halt dividend increases, in turn hurting retirees, if the Bush tax cuts are not extended, might be enough to get politicians to compromise on this issue. After all, politicians have one priority: Keeping their jobs.

The bottom line is SDY, the Vanguard Dividend Appreciation ETF (NYSE: <a class="ticker" href="/stock/vig#NYSE">VIG</a>), the iShares Dow Jones Select Dividend Index Fund (NYSE: <a class="ticker" href="/stock/dvy#NYSE">DVY</a>) and related fare may not rally if the fiscal cliff does not happen. However, those funds could easily falter if the dividend tax cuts are allowed to expire.

ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>)
The ProShares UltraShort Consumer Services, the double-leveraged inverse equivalent of the iShares Dow Jones U.S. Consumer Services Sector Index Fund (NYSE: <a class="ticker" href="/stock/iyc#NYSE">IYC</a>), will not win any volume contests with average daily turnover of just about 2,600 shares. However, it could be a winner in terms of performance if the fiscal cliff comes to pass.

Like many discretionary ETFs, the iShares Dow Jones U.S. Consumer Services Sector Index Fund has is home to a few stocks that have the potential to be less bad in a recession. Costco (NASDAQ: <a class="ticker" href="/stock/cost#NASDAQ">COST</a>) and Target (NYSE: <a class="ticker" href="/stock/tgt#NYSE">TGT</a>) come to mind. However, IYC and other large discretionary ETFs also features stocks such as Amazon (NASDAQ: <a class="ticker" href="/stock/amzn#NASDAQ">AMZN</a>), eBay (NASDAQ: <a class="ticker" href="/stock/ebay#NASDAQ">EBAY</a>) and Walt Disney (NYSE: <a class="ticker" href="/stock/dis#NYSE">DIS</a>).

Those are not recession-proof names. Those are names that are heavily dependent on consumer spending. The consumer accounts for two-thirds of U.S. GDP. U.S. GDP is expected to fall under the fiscal cliff scenario. Do the math and things do not look good for discretionary ETFs and that is good for an ETF such as SCC.

Direxion Daily Energy Bear 3X Shares (NYSE: <a class="ticker" href="/stock/ery#NYSE">ERY</a>)
With the Congressional Budget Office and almost every bank that has commented on the matter saying the fiscal cliff would throw the U.S. into another recession, that would be grim news for oil prices. The U.S. is still the world's largest oil consumer and is three percent, five percent or more of GDP is slashed due to the fiscal cliff, oil equities and futures will plunge.

Under that scenario, there is almost no way the broader market will hold up because the energy currently accounts for almost 11 percent of the <a href="https://www.spdrs.com/product/fund.seam?ticker=SPY">S&amp;P 500's weight</a>. 

The reality is no base metal or fossil fuel is likely to shine if the fiscal cliff comes around and that will pressure almost all of the commodities complex. Regarding equities, the declines for the likes of Exxon Mobil (NYSE: <a class="ticker" href="/stock/xom#NYSE">XOM</a>), Apache (NYSE: <a class="ticker" href="/stock/apa#NYSE">APA</a>) and Schlumberger (NYSE: <a class="ticker" href="/stock/slb#NYSE">SLB</a>) would be dramatic. All are top-10 holdings in the Energy Select SPDR (NYSE: <a class="ticker" href="/stock/xle#NYSE">XLE</a>), which tracks the S&amp;P Energy Select Sector Index. That is the same index ERY is designed to deliver three times the daily inverse performance of.

PowerShares DB US Dollar Index Bullish (NYSE: <a class="ticker" href="/stock/uup#NYSE">UUP</a>)
Recessions have predictable affects. One of those affects is spurring a flight to quality and in this case, that means investors will be left with few safe havens beyond the U.S. dollar. In a recession, U.S. demand for imported goods declines, boosting the dollar in the process. Not to mention, the fiscal cliff could trigger up to $600 billion in government spending cuts, a catalyst that could increase the allure of greenbacks..

Here is a quick look at some of the top-performing service sector stocks in May. These companies all have a market cap of more than $500 million and their share prices are all more than 15% higher than 30 days ago.

AFC Enterprises (NASDAQ: <a class="ticker" href="/stock/afce#NASDAQ">AFCE</a>) shares are trading more than 45% higher year to date, including up about 23% in the past month. The recent first-quarter report of the Atlanta-based franchiser and operator of Popeyes restaurants sent shares to a multiyear high. AFC has a long-term EPS growth forecast of 12.0% and a return on equity of 163.2%. Over the past six months, the stock has outperformed competitor Yum! Brands (NYSE: <a class="ticker" href="/stock/yum#NYSE">YUM</a>) and the broader markets.

See also: <a href="http://www.benzinga.com/news/earnings/12/05/2614454/afc-enterprises-posts-upbeat-q1-profit-lifts-full-year-forecast">AFC Enterprises Posts Upbeat Q1 Profit, Lifts Full-Year Forecast</a>

The Fresh Market (NASDAQ: <a class="ticker" href="/stock/tfm#NASDAQ">TFM</a>) is trading more than 45% higher than at the beginning of the year after a surge of more than 23% in the past week to a new high. The supermarket chain operator just posted its fifth-consecutive quarter of double-digit revenue growth. The $2.8 billion market cap company has a long-term EPS growth forecast of 21.0%. The stock has outperformed rival Kroger (NYSE: <a class="ticker" href="/stock/kr#NYSE">KR</a>) and the broader markets over the past six months.

Liquidity Services (NASDAQ: <a class="ticker" href="/stock/lqdt#NASDAQ">LQDT</a>) is more than 206% higher than a year ago and recently hit a multiyear high. The operator of online auction marketplaces reported better-than-expected results for the most recent quarter. The Washington, DC-based company has a long-term EPS growth forecast of 29.7% and a return on equity of 21.9%. Over the past six months, the stock has outperformed eBay (NASDAQ: <a class="ticker" href="/stock/ebay#NASDAQ">EBAY</a>) and the broader markets.

Pandora Media (NYSE: <a class="ticker" href="/stock/p#NYSE">P</a>) is up more than 25% in the past month but only up a little over 7% year to date. The Internet radio company beat top line and bottom line estimates in its most recent report. The company is based in Oakland, Calif., and has a market cap of $1.7 billion. Its long-term EPS growth forecast is 43.7%. Short interest is 11.8% of the float. The stock's performance has been in line with Sirius XM Satellite Radio (NASDAQ: <a class="ticker" href="/stock/siri#NASDAQ">SIRI</a>) over the past six months.

See also: <a href="http://www.benzinga.com/trading-ideas/long-ideas/12/05/2624027/stocks-to-watch-for-the-all-things-digital-conference-aapl-or">Stocks to Watch for the All Things Digital Conference</a>

Papa John's International (NASDAQ: <a class="ticker" href="/stock/pzza#NASDAQ">PZZA</a>) is up almost 18% in the past month, but has pulled back more than 7% from a recent multiyear high. This Louisville, Ky.-based pizza purveyor exceeded consensus estimates for the first quarter and raised its full-year guidance. It has a market cap of %1.1 billion. Its P/E ratio is less than the industry average and the return on equity is 25.8%. The stock has outperformed rival Domino's Pizza (NYSE: <a class="ticker" href="/stock/dpz#NYSE">DPZ</a>) over the past six months.

Sonic (NASDAQ: <a class="ticker" href="/stock/sonc#NASDAQ">SONC</a>) is more than 26% higher year to date but still about 27% below the 52-week high. Analysts predict that it will post results that are essentially flat for the current quarter and for the full year. The drive-in restaurant operator is based in Oklahoma City. Its operating margin is higher than the industry average. Over the past six months, the stock has outperformed larger competitors McDonald's (NYSE: <a class="ticker" href="/stock/mcd#NYSE">MCD</a>) and Wendy's (NASDAQ: <a class="ticker" href="/stock/wen#NASDAQ">WEN</a>).

US Airways Group (NYSE: <a class="ticker" href="/stock/lcc#NYSE">LCC</a>) is more than 160% higher year to date and reached a new multiyear high yesterday. The Tempe, Ariz.-based airline rose as analysts upgraded the industry due in part to lower fuel costs. It has a $2.1 billion market cap and a P/E ratio of 10.6. The long-term EPS growth forecast is 38.5% and the return on equity is 275.3%. The stock has outperformed competitors such as Delta Air Lines (NYSE: <a class="ticker" href="/stock/dal#NYSE">DAL</a>) and Southwestern Airlines (NYSE: <a class="ticker" href="/stock/luv#NYSE">LUV</a>) over the past six months.

See also: <a href="http://www.benzinga.com/trading-ideas/12/05/2633866/trade-setups-to-watch-on-friday-june-01">Trade Setups To Watch on Friday, June 1</a>

<div id="action-items">ACTION ITEMS:

Bullish: Investors also might want to consider the following trades:

<ul><li>ProShares Ultra Consumer Services (NYSE: <a class="ticker" href="/stock/ucc#NYSE">UCC</a>) is up more than 21% year to date.</li>
<li>iShares Dow Jones US Consumer Services (NYSE: <a class="ticker" href="/stock/iyc#NYSE">IYC</a>) is up more than 10% year to date.</li>
<li>EGShares Consumer Services GEMS ETF (NYSE: <a class="ticker" href="/stock/vgem#NYSE">VGEM</a>) is up more than 2% year to date.</li>
</ul>Bearish: Traders may prefer to consider these alternative positions:

<ul><li>ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>) is more than 8% higher than a month ago.</li>
<li>ProShares UltraShort Consumer Goods (NYSE: <a class="ticker" href="/stock/szk#NYSE">SZK</a>) is more than 8% higher than a month ago.</li>
</ul>Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.</div>

AFCE

LQDT

PZZA

SIRI

SONC

VGEM

Papa John's, US Airways and Other Top Performers in May

ETF critics either don't know, overlook or intentionally ignore a key advantage of these products: They alleviate the burden of stock-picking for investors looking to establish long positions. Fortunately, inverse ETFs present traders and investors with the same advantage on the downside. 

Inverse country and sector ETFs allow traders to exploit downside themes without the need for identifying the single best bearish play at the stock level. To be sure, <a href="http://www.benzinga.com/trading-ideas/long-ideas/11/12/2220100/epic-fail-part-ii-short-financial-etfs-an-unpleasant-surprise">inverse and leveraged ETFs require due diligence and the realization these are short-term trading vehicles</a>.

With that important disclaimer out of the way, recent weakness in U.S. equities has damaged the charts of plenty of marquee stocks along with a large number of traditional long country and sector funds. Said differently, some of the best looking charts in the ETF universe at the moment are found with inverse funds. Consider the following:

ProShares UltraShort Brazil (NYSE: <a class="ticker" href="/stock/bzq#NYSE">BZQ</a>)
Indeed, we just highlighted <a href="http://www.benzinga.com/trading-ideas/long-ideas/12/05/2560819/4-inverse-etfs-for-sell-in-may-bzq-dzz-fxp">BZQ a few days ago, but the chart keeps on improving for this double-leveraged inverse play</a>. That is to say the charts for Brazil funds such as the iShares MSCI Brazil Index Fund (NYSE: <a class="ticker" href="/stock/ewz#NYSE">EWZ</a>) keep getting worse, not better.

On Monday, Benzinga noted that EWZ was down about 17% from its 2012 peak and that a 20% decline from that top puts the ETF in bear territory. Well, EWZ is down another 2% today we're getting closer to bear market territory. While EWZ is breaking down, BZQ is trying to breakout. Late comeers should watch for a move above $18, which could foretell a move to $20.

Direxion Daily Gold Miners 3X Bear Shares (NYSE: <a class="ticker" href="/stock/dust#NYSE">DUST</a>)
Can you remember the last time anyone had anything to say about the Market Vectors Gold Miners ETF (NYSE: <a class="ticker" href="/stock/gdx#NYSE">GDX</a>) or the Market Vectors Junior Gold Miners ETF (NYSE: <a class="ticker" href="/stock/gdxj#NYSE">GDXJ</a>)? We can't either. On a seemingly daily basis, GDX and GDXJ make new 52-week lows.

Gold miners underperformed gold futures on the upside and now that gold is being treated as a risk asset, the miners are getting slammed on the yellow metal's downside. There very well could be a day when gold's safe haven status is restored and the miners rally. Problem is that day isn't likely to arrive in the next week or even the next month. DUST is simply the best way to play the miners at this juncture.

ProShares UltraShort Oil &amp; Gas (NYSE: <a class="ticker" href="/stock/dug#NYSE">DUG</a>)
Arguing against the long-term bull case for oil stocks is tricky business. In the near-term, however, concerns about Europe's sovereign debt crisis and U.S. and Chinese economic growth are killing oil prices. Of course, that's bad news for funds such as the Energy Select Sector SPDR (NYSE: <a class="ticker" href="/stock/xle#NYSE">XLE</a>), the SPDR S&amp;P Oil &amp; Gas Exploration &amp; Production ETF (NYSE: <a class="ticker" href="/stock/xop#NYSE">XOP</a>) and comparable rivals. 

As those charts have broken down, DUG's has improved in impressive fashion. Watch for DUG to take out its 200-day moving average and offer more near-term upside.

ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>)
Give high-end retail and discretionary names some credit. They've held up pretty well. Until today that is. As just three examples, the charts of Coach (NYSE: <a class="ticker" href="/stock/coh#NYSE">COH</a>), Michael Kors (NYSE: <a class="ticker" href="/stock/kors#NYSE">KORS</a>) and Tiffany (NYSE: <a class="ticker" href="/stock/tif#NYSE">TIF</a>) are unappealing right now. SCC is the way to play this trend. For those that need convincing, consider this: SCC's average daily volume is about 8,000 shares. More than 39,000 shares in the ETF have already changed hands today.

Direxion Daily Financial Bear 3X Shares (NYSE: <a class="ticker" href="/stock/faz#NYSE">FAZ</a>)
Hopefully, the Direxion Daily Financial Bear 3X Shares will never see the $700 area as it did back in early 2009. It probably won't, but bank stocks were leaders in the first quarter. Bank of America (NYSE: <a class="ticker" href="/stock/bac#NYSE">BAC</a>) was the best performer in the Dow Jones Industrial Average in Q1. 

Welcome to Q2 and sell in May and go away. Bank of America? Hammered. The Financial Select Sector SPDR (NYSE: <a class="ticker" href="/stock/xlf#NYSE">XLF</a>)? Vulnerable at best. FAZ just took out its 50-day moving average, perhaps indicating more upside is on the way.

For more on inverse ETFs, please click <a href="http://www.benzinga.com/trading-ideas/long-ideas/12/05/2560819/4-inverse-etfs-for-sell-in-may-bzq-dzz-fxp">HERE</a>.

Futures

Movers

DUST

GDXJ

KORS

Bust A Move: Inverse ETFs Breaking Out (FAZ, BZQ, SCC)

Maryland-based ProShares, the largest issuer of inverse and leveraged ETFs and sixth-largest U.S. issuer overall, announced share splits for six of its funds and reverse splits for 11 of its products.

ProShares will split four of its ETFs on a 2-for-1 basis. Those funds are as follows: The ProShares Ultra QQQ (NYSE: <a class="ticker" href="/stock/qld#NYSE">QLD</a>), the double-leveraged equivalent of the PowerShares QQQ (Nasdaq: <a class="ticker" href="/stock/qqq#Nasdaq">QQQ</a>), the ProShares UltraPro QQQ (Nasdaq: <a class="ticker" href="/stock/tqqq#Nasdaq">TQQQ</a>), which is the triple-leveraged answer to QQQ, the ProShares Ultra 20+ Year Treasury (NYSE: <a class="ticker" href="/stock/ubt#NYSE">UBT</a>) and the ProShares Ultra 7-10 Year Treasury (NYSE: <a class="ticker" href="/stock/ust#NYSE">UST</a>).

The ProShares UltraPro Dow30 (NYSE: <a class="ticker" href="/stock/udow#NYSE">UDOW</a>) and the ProShares UltraShort DJ-UBS Natural Gas (NYSE: <a class="ticker" href="/stock/kold#NYSE">KOLD</a>) will be split on a 3-for-1 basis, ProShares said in the statement.

All splits will apply to shareholders of record as of the close of the markets on May 8, 2012, payable after the close of the markets on May 10, 2012, the firm said. Tickers and CUSIPs will remain the same.

Six bearish ProShares funds will be split on a 1-for-4 basis. They are as follows: The ProShares UltraShort Brazil (NYSE: <a class="ticker" href="/stock/bzq#NYSE">BZQ</a>), the ProShares UltraShort Dow30 (NYSE: <a class="ticker" href="/stock/dxd#NYSE">DXD</a>), the ProShares UltraPro Short QQQ (Nasdaq: <a class="ticker" href="/stock/sqqq#Nasdaq">SQQQ</a>), the ProShares UltraPro Short MidCap400 (NYSE: <a class="ticker" href="/stock/smdd#NYSE">SMDD</a>), the ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>) and the ProShares UltraShort Russell1000 Growth (NYSE: <a class="ticker" href="/stock/sfk#NYSE">SFK</a>).

The following five funds will be split on a 1-for-5 basis: The ProShares UltraPro Short S&amp;P500 (NYSE: <a class="ticker" href="/stock/spxu#NYSE">SPXU</a>), the ProShares UltraShort Silver (NYSE: <a class="ticker" href="/stock/zsl#NYSE">ZSL</a>), the ProShares UltraPro Short Russell2000 (NYSE: <a class="ticker" href="/stock/srty#NYSE">SRTY</a>), the ProShares Ultra DJ-UBS Natural Gas (NYSE: <a class="ticker" href="/stock/boil#NYSE">BOIL</a>) and the ProShares UltraShort Russell3000 (NYSE: <a class="ticker" href="/stock/twq#NYSE">TWQ</a>). 

In the case of BOIL, that product has plunged more than 69% year-to-date and more than 83% in the past six months amid slumping natural gas prices.

All reverse splits will apply to shareholders of record as of the close of the markets on May 10, 2012. The funds will trade at their post-split prices on May 11, 2012, ProShares said in the statement. Tickers and CUSIPS will remain the same.

ProShares had over $23.5 billion in assets under management at the end of March, according to data from the ETF Industry Association.

Bonds

Stock Split

BOIL

KOLD

SMDD

SPXU

SQQQ

SRTY

TQQQ

UDOW

ProShares Announces 11 Reverse Splits

After today, there are 15 trading days left in April and that might not be a good thing because the month of May brings with it the start of the six-month cycle of the year that is historically challenging for stocks. Put another way, there is good reason why the expression "Sell in May and go away" exists.

There are some sectors <a href="http://www.benzinga.com/news/earnings/12/03/2461247/4-etfs-for-the-second-quarter-fdn-uga-xlk">and corresponding ETFs</a> that do have a penchant for performing well in the second quarter, but those looking to bet on the earnest return of "sell in May and go away" would do well to consider the following the funds.

Health Care Select Sector SPDR (NYSE: <a class="ticker" href="/stock/xlv#NYSE">XLV</a>)
It sure feels like with each passing day the reasons grow to be associated with low beta fare if one insists on being long right now. The Consumer Staples Select Sector SPDR (NYSE: <a class="ticker" href="/stock/xlp#NYSE">XLP</a>) and XLV have both been <a href="http://www.benzinga.com/trading-ideas/long-ideas/12/04/2465292/loving-low-beta-etfs-xlp-xlv-vtv">solid performers in the past month</a> perhaps a sign the risk on trade was fading. 

Another health care-related ETF to consider from the long side is the iShares Dow Jones US Healthcare Provider Index Fund (NYSE: <a class="ticker" href="/stock/ihf#NYSE">IHF</a>), particularly if it falls another 2.4% to its 50-day moving average.

Vanguard Consumer Discretionary ETF (NYSE: <a class="ticker" href="/stock/vcr#NYSE">VCR</a>)
Call them consumer discretionary or call them consumer cyclical stocks, whatever label is applied, just remember that these stocks are historically vulnerable to selling pressure come May. That means VCR is a short recommendation. VCR has had a nice year gaining almost 17%, but selling pressure would almost certainly accelerate on a decline below $69.

VCR is shortable, but does not have options trading on it. The Consumer Discretionary Select Sector SPDR (NYSE: <a class="ticker" href="/stock/xly#NYSE">XLY</a>) does have options available on it. Or consider the thinly traded ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>).

United States Natural Gas Fund (NYSE: <a class="ticker" href="/stock/ung#NYSE">UNG</a>)
As if the United States Natural Gas Fund (NYSE: <a class="ticker" href="/stock/ung#NYSE">UNG</a>) needs <a href="http://www.benzinga.com/trading-ideas/long-ideas/12/04/2481278/4-etfs-with-long-term-fundamental-flaws-ung-kol-tan">any more problems</a> we're heading into the time of year when the short natural gas trade usually works. 

For those that don't want to short UNG directly, the ETF is home to <a href="http://www.optionmonster.com/quotes/?symbol=UNG">robust options activity</a>. Call sellers may find some of the May premiums compelling.

Direxion Daily Financial Bear 3X Shares (NYSE: <a class="ticker" href="/stock/faz#NYSE">FAZ</a>)
The Direxion Daily Financial Bear 3X Shares should not be held over multiple months as that strategy exposes traders to an above average amount of risk. On the other hand, financials are the second-largest sector weight in the S&amp;P 500 behind technology, implying that if the broader market pulls back, financials probably won't escape the calamity.

With earnings on tap this Friday from J.P. Morgan Chase (NYSE: <a class="ticker" href="/stock/jpm#NYSE">JPM</a>) and Wells Fargo (NYSE: <a class="ticker" href="/stock/wfc#NYSE">WFC</a>) traders will be given some clues regarding the near-term strength of bank stocks. Assuming those reports are bad and the support for the S&amp;P 500 is violated at 1,375, FAZ becomes a worthwhile trade well before May rolls around.

ProShares UltraShort Oil &amp; Gas (NYSE: <a class="ticker" href="/stock/dug#NYSE">DUG</a>)
The charts for major equity-based energy ETFs such as the Energy Select Sector SPDR (NYSE: <a class="ticker" href="/stock/xle#NYSE">XLE</a>) have deteriorated rapidly in recent weeks and last Friday's March jobs report was just one more excuse for traders to hammer oil equities and ETFs. Above $25, DUG has plenty of room to run higher.

Earnings

Options

iShares Dow Jones US Health Care Provides Index Fund

Select Sector SPDR-Consumer Discretionary

Sell In May And Go Away With These ETFs (DUG, UNG, XLV)

Not good. That's all we can say about Wal-Mart's (NYSE: <a class="ticker" href="/stock/wmt#NYSE">WMT</a>) fourth-quarter earnings report. In midday trading, the stock is just one of seven Dow components lower on the session and the world's largest retail is by far the worst loser of that group. 

Sure, Warren Buffett loves Wal-Mart and the company is a reliable dividend payer. Arkansas-based Wal-Mart is even trying to expand its massive reach <a href="http://www.benzinga.com/news/12/02/2357585/wal-marts-poorly-timed-investment-in-china">into China</a>. Those factoids are arguably pluses in favor of owning the stock.

On the other hand, Wal-Mart's China investment is no more than a drop in the bucket for a company of this size and the company is facing increased competition in the U.S. from dollar stores and warehouse rivals. Hmmm, are you getting the feeling that maybe the best way to play Wal-Mart is with an ETF? We agree. Checkout these options.

Consumer Staples Select Sector SPDR (NYSE: <a class="ticker" href="/stock/xlp#NYSE">XLP</a>)
We've sure been talking about the Consumer Staples Select Sector SPDR <a href="http://www.benzinga.com/trading-ideas/long-ideas/12/02/2353806/five-etfs-for-nascar-season-xlp-dia-vrom">a lot lately</a> considering risk on has been back in style this year. Wal-Mart is this ETF's third-largest holding at 8.4%. That's enough to get you in the Wal-Mart game, sort of, but not so much than when Wal-Mart is getting hammered like it is today that XLP suffers dramatically as well. XLP isn't even down 0.2% today.

Market Vectors Retail ETF (NYSE: <a class="ticker" href="/stock/rth#NYSE">RTH</a>)
This is one of the old HOLDRs that Van Eck acquired late last year and many of those funds were known excessive weights to just one or two stocks. RTH is only mildly guilty of that offense as Wal-Mart accounts for just about 11% of the fund's weight. That's not RTH's biggest problem. RTH's biggest problem might just be that Wal-Mart and Amazon combine for over 17% of the ETF's weight.

In other words, those that are long those stocks might want to consider a short position in RTH or put options, especially if the ETF drops below $39.50.

ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>)
Believe it or not, there is an inverse leveraged ETF for staples stocks and it's the ProShares UltraShort Consumer Services. Surprisingly, the bid/ask spread on SCC isn't too bad, but be advised average daily volume is weak. This fund is a good idea for short-term hedges on long position in Wal-Mart or ETFs like RTH and XLP.

SPDR S&amp;P Retail ETF (NYSE: <a class="ticker" href="/stock/xrt#NYSE">XRT</a>)
There's a lot of utility with <a href="http://www.benzinga.com/trading-ideas/long-ideas/12/02/2339893/four-etfs-for-linsanity">this ETF</a> but one of the better reasons to get to know XRT is because it's home to higher-beta retail fare than Wal-Mart. In other words, Wal-Mart's doldrums don't necessarily portend bad news for XRT constituents. Our reservation about XRT right now is that the ETF is up almost 34% since October, implying this is a major momentum trade at the moment. Add this one to the list of buy on the dip candidates.

Global

Merrill Lynch Retail HOLDRS Trust due 12/31/41

Attention Wal-Mart Shoppers: Maybe An ETF Is A Better Idea (XRT, XLP, RTH)

A report from Oppenheimer reiterates its Outperform rating and $19 price target on H&amp;R Block (NYSE: <a class="ticker" href="/stock/hrb#NYSE">HRB</a>).

The report states, “HRB delivered F2Q12 adjusted EPS of -$0.38 vs. our est/consensus/F2Q11 of -$0.36/-$0.35/-$0.35. Primary positive takeaways were the RSM McGladrey sale closing 11/30/11 (signifying &gt;$550M of cash inflow by 12/31/11) and the F2Q11 repurchase of 4.3% of HRB's shares. This was offset by increased mortgage putback claims at Sand Canyon Corp. (<a class="ticker" href="/stock/scc#">SCC</a>) and slightly lower than expected seasonally-soft EPS.”

HRB closed yesterday at $16.06.

Analyst Color

Reiteration

Analyst Ratings

Oppenheimer Maintains Outperform Rating and $19 PT on H&R Block  

While the markets were down overall yesterday, retailers Pier 1 Imports (NYSE: <a class="ticker" href="/stock/pir#NYSE">PIR</a>) and Ross Stores (NASDAQ: <a class="ticker" href="/stock/rost#NASDAQ">ROST</a>) reached new multiyear highs of $12.99 and $89.25 per share, respectively.

Pier 1's share price jumped after the company said in October that it would repurchase up to $100 million in shares. Pier 1 was also a Jim Cramer pick following its solid second-quarter results. The Fort Worth, Tex.-based retailer offers decorative home furnishings and gifts. It has more than 1,000 stores in the U.S., Canada and Mexico. Founded in 1970, Pier 1 now has a market cap of $1.4 billion.

The price-to-earnings ratio is lower than the industry average, and the operating margin is higher than the industry average. The long-term EPS growth forecast is 12.5% and the return on equity is 30.3%. Six of 8 analysts consider it a Buy or Strong Buy; none rate it a Sell. The share price is more than 27% higher than a month ago. The stock has outperformed competitors Cost Plus (NASDAQ: <a class="ticker" href="/stock/cpwm#NASDAQ">CPWM</a>) and Williams-Sonoma (NYSE: <a class="ticker" href="/stock/wsm#NYSE">WSM</a>) over the past six months.

Ross Stores announced that it would expand with 15 new stores in Arkansas and Illinois. Jim Cramer recently has called this stock a Buy as well, and there have been takeover rumors about the company. The Pleasanton, Calif.-based company operates more than 1,000 off-price retail apparel and home accessories stores in the United States. Its market cap is $10.1 billion. It was founded in 1957.

Earnings per share are anticipated to grow 11.3% over the next five years and the return on equity is 45.1%. Its operating margin is higher than the industry average and it has a dividend yield of 1.0%. The PEG ratio is 1.2. The share price is up more than 11% in the past month, as well as about 49% higher than a year ago. The stock has outperformed competitors TJX Companies (NYSE: <a class="ticker" href="/stock/tjx#NYSE">TJX</a>) and Walmart (NYSE: <a class="ticker" href="/stock/wmt#NYSE">WMT</a>) over the past six months.

Action Items: 

Bullish: Traders interested in retail exchange traded funds might want to consider the following trades:

<ul><li>SPDR S&amp;P Retail (NYSE: <a class="ticker" href="/stock/xrt#NYSE">XRT</a>) is up more than 9% year to date.</li>
<li>Consumer Discretionary Select Sector SPDR (NYSE: <a class="ticker" href="/stock/xly#NYSE">XLY</a>) is up more than 5% year to date.</li>
<li>Vanguard Consumer Discretionary ETF (NYSE: <a class="ticker" href="/stock/vcr#NYSE">VCR</a>) is up more than 4% year to date.</li>
</ul>

Bearish: Or traders might want to consider this alternative position:

<ul><li>ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>), though it is currently trading just above the 52-week low.</li>
</ul>

Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

CPWM

ROST

Pier 1 and Ross Stores to Open Near 52-Week Highs

Dominion Resources (<a href="http://www.benzinga.com/stock/D">NYSE: D</a>) announced its results for the second quarter on July 28, 2011. Let's take a closer look at the company's industry, financials, and commentary and see what steps you can take next.

	Earnings and Revenue: 
	Dominion Resources failed to top EPS and revenue expectations. The company reported EPS of 58 cents/share versus the 60 cents/share estimate and revenues of $3.34 billion versus the $3.36 billion estimate. EPS fell 80.5% while revenue climbed 0.2% from the same period last year.

	Income: 
	For the year, Dominion Resources reported net income of $3.17 per share. The company fells short of analysts projections of $3.26. According to the reported number, the company's income fell 80.9% from last year's levels.

	Official Comment: 
	Thomas F. Farrell II, chairman, president and chief executive officer, said: "We are pleased with the second-quarter results that came in at the top end of our $0.50 to $0.60 per share guidance range.Most important, we continue to move forward on our long-term infrastructure growth plan, having completed several major projects and beginning several more. "In our Generation segment, Bear Garden, our 580-megawatt combined cycle plant, began commercial operation in May and was completed on time and on budget. Another major generation project, the 585-megawatt Virginia City Hybrid Energy Center, expected in service in summer 2012, is now about 90 percent complete and proceeding according to plan. We recently filed applications with the Virginia State Corporation Commission (<a class="ticker" href="/stock/scc#">SCC</a>) for Warren County, a 1,300-megawatt gas-fired combined cycle plant. Pending regulatory approval, construction on this facility should start in the spring of 2012. Other recent regulatory filings include the conversions of the coal-fired Altavista, Hopewell and Southampton stations to biomass, a renewable energy source. We expect completion of these conversions in 2013, pending regulatory approvals."

	Industry: 
	Dominion Resources' industry, utility-electric power, is currently reporting price/earnings growth of 2.6%. The company's EPS lags behind the industry average by 92.1%.

	What to Do Next: 
	Now that you've gotten a round up of Dominion Resources' latest numbers, you can make a better-informed decision about whether to buy, sell or hold those shares. Whatever you do, be sure to visit us before the company's next earnings release for a full preview.
<ul class="NSul">
<li>
		To see up-to-date news on Dominion Resources, click <a href="http://www.benzinga.com/stock/D">here</a></li>
<li>
		To see other trading ideas, click <a href="http://www.benzinga.com/trading-ideas">here</a></li>
<li>
		To see other company earnings recaps, click <a href="http://www.benzinga.com/after-hours-center">here</a></li>
</ul>

After-Hours Center

Dominion Resources Falls Short of Expectations

Here is the ETF Professor's ETF Watch List for Thursday July 28, 2011.

Beaten up by the debt ceiling and no other good reason plays: Market Vectors Junior Gold Miners ETF (NYSE: <a class="ticker" href="/stock/gdxj#NYSE">GDXJ</a>), SPDR S&amp;P Oil &amp; Gas Exploration &amp; Production ETF (NYSE: <a class="ticker" href="/stock/xop#NYSE">XOP</a>) and the iShares Nasdaq Biotechnology ETF (Nasdaq: <a class="ticker" href="/stock/ibb#Nasdaq">IBB</a>).

The WisdomTree International Energy ETF (NYSE: <a class="ticker" href="/stock/dka#NYSE">DKA</a>) will once again be in focus. 

The ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>) is starting to look interesting.

Emerging markets plays of the day: ProShares UltraShort Brazil (NYSE: <a class="ticker" href="/stock/bzq#NYSE">BZQ</a>), ProShares Short MSCI EAFE (NYSE: <a class="ticker" href="/stock/efz#NYSE">EFZ</a>) and the Direxion Daily Latin America Bear 3X Shares (NYSE: LHB).

Forex play of the day: WisdomTree Dreyfus Brazilian Real ETF (NYSE: <a class="ticker" href="/stock/bzf#NYSE">BZF</a>).

Bond play of the day: Direxion Daily 20+ Yr Treasury Bear 3X Shares (NYSE: <a class="ticker" href="/stock/tmv#NYSE">TMV</a>).

WisdomTree Trust International Energy Sector Fund

Direxion Daily 20+ Year Treasury Bear 3X Shares

ETFs To Watch July 28, 2011

Overall, retail sales have sputtered in recent reports. But not all is doom and gloom in the sector; here are seven retail stocks that are on a tear. All of them hit 52-week highs yesterday, and all are up more than 20% since the beginning of the year (or in one case, since its IPO earlier this year).

Abercrombie &amp; Fitch (NYSE: <a class="ticker" href="/stock/anf#NYSE">ANF</a>): The Ohio-based apparel retailer opened a flagship store in Paris in May, part of its efforts to expand the brand in Europe, with stores planned for Madrid and Düsseldorf. Revenues are projected to be up 18.4% this year, and the long-term EPS growth forecast is 16.3%. The share price is more than 32% higher year to date; the stock has outperformed competitors American Eagle (NYSE: <a class="ticker" href="/stock/aeo#NYSE">AEO</a>) and The Gap (NYSE: <a class="ticker" href="/stock/gps#NYSE">GPS</a>) in that time.

America's Car-Mart (NASDAQ: <a class="ticker" href="/stock/crmt#NASDAQ">CRMT</a>): This used-car dealer operator reported a 16% revenue bump in its fiscal fourth quarter, 9% of it from same-store sales. The company also continues to buy back shares. Analysts predict revenues will rise 11% this year, and the long-term earnings per share growth forecast is 15%. Shares are more than 36% higher year to date. The stock has outperformed the car dealership industry average, as well as competitor CarMax (NYSE: <a class="ticker" href="/stock/kmx#NYSE">KMX</a>).

DSW (NYSE: <a class="ticker" href="/stock/dsw#NYSE">DSW</a>): The discount footwear retailer plans to open 18 new stores in fiscal 2011, and it raised its outlook for the year in its better-than-expected first-quarter report. The return on equity is 18.6% and the long-term EPS growth forecast is 12.5%. The share price is more than 42% higher than at the beginning of the year. In that time, the stock has outperformed competitors Collective Brands (NYSE: <a class="ticker" href="/stock/pss#NYSE">PSS</a>) and Foot Locker (NYSE: <a class="ticker" href="/stock/fl#NYSE">FL</a>), as well as the industry average.

Express (NYSE: <a class="ticker" href="/stock/expr#NYSE">EXPR</a>): Piper Jaffray reiterated its Overweight rating and price target on the stock yesterday. The apparel retailer has a market cap of $2.1 billion and a long-term EPS growth forecast of 18.5%. Sales are forecast to be up 7.6% this quarter, as well as up 8.2% for the current year. The share price is more than 26% higher than at the beginning of the year. The stock has outperformed competitor The Gap (NYSE: <a class="ticker" href="/stock/gps#NYSE">GPS</a>) and the industry average in that time.

GNC (NYSE: <a class="ticker" href="/stock/gnc#NYSE">GNC</a>): Jim Cramer is bullish on this purveyor of nutritional supplements, which has a market cap of 2.1 billion and went public in April. Analysts expect sequential growth of both per-share earnings and revenue in the next quarter. The long-term EPS growth forecast is 15.0%. The share price is up more than 38% since the IPO. The stock has outperformed competitors CVS Caremark (NYSE: <a class="ticker" href="/stock/cvs#NYSE">CVS</a>) and Walgreen (NYSE: <a class="ticker" href="/stock/wag#NYSE">WAG</a>), as well as the broader markets, in that time.

Red Robin Gourmet Burgers (NASDAQ: <a class="ticker" href="/stock/rrgb#NASDAQ">RRGB</a>): The casual restaurant chain plans to open 10 new locations in 2011 and is expected to announce further expansion plans in its second-quarter report August 11. Revenues are forecast to be 5.3% higher this year, and the long-term EPS growth forecast is 13.1%. The share price is more than 76% higher year to date. The stock has outperformed competitors Brinker International (NYSE: <a class="ticker" href="/stock/eat#NYSE">EAT</a>) and DineEquity (NYSE: <a class="ticker" href="/stock/din#NYSE">DIN</a>) in that time.

TJX Companies (NYSE: <a class="ticker" href="/stock/tjx#NYSE">TJX</a>): JPMorgan recently raised its estimates on TJX, in part anticipating accelerating EPS growth in the second half. The company has raised its dividend for 15 straight years, and the yield is currently 1.1%. The P/E ratio is less than the industry average and the return on equity is 44.4%. The share price is about 27% higher year to date. The stock has outperformed competitor Kohl's (NYSE: <a class="ticker" href="/stock/kss#NYSE">KSS</a>) and the department store industry average in that time.

Action Items:

Bullish: Traders optimistic about the retail sector might want to consider the following trades:

<ul><li>First Trust Consumer Discretionary AlphaDEX Fund (NYSE: <a class="ticker" href="/stock/fxd#NYSE">FXD</a>): up nearly 43% in the past year</li>
<li>SPDR S&amp;P Retail ETF (NYSE: <a class="ticker" href="/stock/xrt#NYSE">XRT</a>): up more than 45% in the past year</li>
<li>Vanguard Consumer Discretionary Index Fund (NYSE: <a class="ticker" href="/stock/vcr#NYSE">VCR</a>): up more than 34% in the past year</li></ul>

Bearish: Traders pessimistic about the retail sector may want to consider this alternate position:

<ul><li>Proshares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>)</li></ul>

Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

Retail Sales

Restaurants

CRMT

EXPR

First Trustnsumer Discretionary AlphaDEX Fund

RRGB

Seven Retail Stocks on a Roll

<a href="http://feedads.g.doubleclick.net/~a/8x67Wr6XtdwY7myTsu8bnFYTPAw/0/da"><img src="http://feedads.g.doubleclick.net/~a/8x67Wr6XtdwY7myTsu8bnFYTPAw/0/di" border="0" ismap="true" /></a> 
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<a href="http://www.laidtrades.com/wp-content/uploads/2011/07/Manila-Mining-Corporation-July-21-2011.jpg"><img class="aligncenter size-medium wp-image-9392" title="Manila Mining Corporation - July 21, 2011" src="http://www.laidtrades.com/wp-content/uploads/2011/07/Manila-Mining-Corporation-July-21-2011-300x178.jpg" alt="" width="300" height="178" /></a>It's so nice to see the “lolo stock” fly! A day after the bullish <a title="Chart Patterns" href="http://www.laidtrades.com/chart-patterns/" target="_blank">chart pattern</a> of Manila Mining Corporation (<a title="Manila Mining Corporation" href="http://www.laidtrades.com/category/stocks/philippines/manila-mining-corporation/" target="_blank">MA</a>) was spotted and posted here in <a title="LaidTrades" href="http://www.laidtrades.com/" target="_blank">LaidTrades</a> (kindly see the post <a href="http://www.laidtrades.com/2011/07/12/manila-mining-corporation-ma-poised-for-a-breakout/" target="_blank">here</a>),  it fortunately broke out, cleared out the <a title="Philippine Peso (PHP)" href="http://www.laidtrades.com/category/forex/usdphp/" target="_blank">PHP</a>0.050 and PHP0.053 resistances and continued to march higher. Just what could be expected given its technical setup last week. I mentioned that PHP0.060 is the target price based on the <a title="Symmetrical Triangle" href="http://www.laidtrades.com/chart-patterns/symmetrical-triangle/" target="_blank">symmetrical triangle</a>‘s size and since today's close was PHP0.061, it has already been achieved. For those who got in at the breakout point, that's around 20% profit in 6 days, not bad at all. The next question is, when do you take profits? As for my trading sentiments on MA <a title="Stocks" href="http://www.laidtrades.com/category/stocks/" target="_blank">stocks</a>, buying pressure could continue tomorrow. Regardless, I'd take profits on the first day of a clear bearish candle reversal if I'm trading it based on the triangle breakout. If I'm looking at the bigger picture and got shares at the lower levels, I can opt to let my profits run and cut below the 5-month <a title="Uptrend" href="http://www.laidtrades.com/chart-patterns/uptrend" target="_blank">uptrend</a>.
Related posts:
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<li><a href='http://www.laidtrades.com/2011/07/12/manila-mining-corporation-ma-poised-for-a-breakout/' rel='bookmark' title='Manila Mining Corporation (MA) – Poised For A Breakout?'>Manila Mining Corporation (MA) – Poised For A Breakout?</a> The technical setup in the Manila Mining Corporation stock chart or MA in...</li>
<li><a href='http://www.laidtrades.com/2011/07/10/the-huge-drop-in-mrc-allied-inc-mrc/' rel='bookmark' title='The Huge Drop In MRC Allied Inc. (MRC)'>The Huge Drop In MRC Allied Inc. (MRC)</a> Two months ago, MRC Allied, Inc. (MRC) broke down from...</li>
<li><a href='http://www.laidtrades.com/2011/02/23/semirara-mining-corporation-scc-breaks-down-from-its-uptrend/' rel='bookmark' title='Semirara Mining Corporation (SCC) Breaks Down From Its Uptrend'>Semirara Mining Corporation (SCC) Breaks Down From Its Uptrend</a> Semirara Mining Corporation or SCC in the Philippine Stock Exchange...</li>
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Up Goes Manila Mining Corporation (MA)!

Jefferies &amp; Company has initiated coverage on Lattice Semiconductor (NASDAQ: <a class="ticker" href="/stock/scc#NASDAQ">SCC</a>) with a Hold rating and $7 price target.

Price Target

Initiation

Jefferies Initiates Lattice Semiconductor At Hold, $7 PT

In the wake of news of Netflix's (NASDAQ: <a class="ticker" href="/stock/nflx#NASDAQ">NFLX</a>) price increase, satellite TV providers DirecTV (NASDAQ: <a class="ticker" href="/stock/dtv#NASDAQ">DTV</a>) and DISH Network (NASDAQ: <a class="ticker" href="/stock/dish#NASDAQ">DISH</a>) reached new 52-week highs of $53.40 and $32.56 per share, respectively, in Wednesday's trading session.

DirecTV has an active share buyback program, and Brean Murray Carret recently initiated the stock with a Buy rating, due in part to DirecTV's expansion into Latin America. The company operates the largest direct broadcast satellite service in the U.S., serving 18 million U.S. customers and more than 6 million subscribers in Latin America. DirecTV has a market cap of $40.6 billion.

The return on equity is 172.2% and the long-term EPS growth forecast is 22.3%. It has a PEG ratio of 0.7, and the P/E ratio is less than the industry average. The stock has grown more than 32% since the beginning of the year, outperforming competitors Comcast (NASDAQ: <a class="ticker" href="/stock/cmcsa#NASDAQ">CMCSA</a>) and Time Warner Cable (NYSE: <a class="ticker" href="/stock/twc#NYSE">TWC</a>), as well as the broader markets.

DISH Network is rumored to be interested in NCR's (NYSE: <a class="ticker" href="/stock/ncr#NYSE">NCR</a>) entertainment business, which includes DVD-rental kiosks under the Blockbuster name. Englewood, Colorado-based DISH Network has a $6.5 billion market cap and is the nation's second largest provider of direct broadcast satellite TV service, serving about 14 million subscribers.

The company's return on equity is 371.5%. Its P/E ratio of 10.9 less than the industry average and that of rival DirectTV. Short interest has fallen from last fall to 1.8% of the float. The share price has increased more than 60% over the past year. In that time, the stock has outperformed DirecTV and the cable television industry average, as well as the broader markets.

Action Items:

Bullish:Traders looking for exchange traded funds that invest in DISH and DirecTV might want to consider the following trades:

<ul><li> iShares Russell 1000 Growth Index Fund (NYSE: <a class="ticker" href="/stock/iwf#NYSE">IWF</a>): +6.8% year to date</li>
<li>Vanguard Total Stock Market Index Fund (NYSE: <a class="ticker" href="/stock/vti#NYSE">VTI</a>): +5.4% year to date</li>
<li>iShares Russell 1000 Index Fund (NYSE: <a class="ticker" href="/stock/iwb#NYSE">IWB</a>): +5.3% year to date</li></ul>

Bearish:Traders looking for a contrarian angle may want to consider these alternate positions:

<ul><li>ProShares UltraShort Russell1000 Growth (NYSE: <a class="ticker" href="/stock/sfk#NYSE">SFK</a>)</li>
<li>ProShares UltraShort Consumer Services (NYSE: <a class="ticker" href="/stock/scc#NYSE">SCC</a>)</li></ul>

Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

CMCSA

DISH

NFLX

DirecTV and DISH Network Still Racing Higher

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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.laidtrades.com%2F2011%2F06%2F29%2Ftemporary-correction-seen-in-megawide-construction-corp%2F"> 
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.laidtrades.com%2F2011%2F06%2F29%2Ftemporary-correction-seen-in-megawide-construction-corp%2F&amp;style=compact&amp;hashtags=cup+and+handle+continuation,Daily+Stock+Picks,megawide+construction+corporation,MWIDE+philippine+stocks,Ron+Acoba,Stock+Market+Trading&amp;b=2" height="61" width="50" /> 
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<a href="http://www.laidtrades.com/wp-content/uploads/2011/06/megawide-construction-corporation-MWIDE-june-29-2011.png"><img class="size-medium wp-image-9197 aligncenter" title="megawide construction corporation MWIDE june 29, 2011" src="http://www.laidtrades.com/wp-content/uploads/2011/06/megawide-construction-corporation-MWIDE-june-29-2011-300x170.png" alt="megawide construction corporation, MWIDE philippine stocks, cup and handle continuation, daily stock picks, stock market trading, ron acoba" width="300" height="170" /></a>Newly minted- Megawide Construction Corporation or MWIDE in the Philippine Stock Exchange has gained some pretty good gains since its listing last February 18, 2011.
From an opening of PHP 7.86 during its first day of trading, MWIDE has reached a high of PHP 9.80 today (June 29, 2011), gaining as much as 24.68% in a little over 4 months. A breakout from a continuation cup and handle pattern was actually the one that propelled it to the mentioned high. However, it appears that MWIDE could be bound for a correction soon or at least a consolidation.
As you can see from its daily chart above, a bearish shooting star pattern has formed in today's trading. This candlestick pattern exhibits that investors could soon take their profits since there weren't enough demand today to have MWIDE close somewhere near its daily high. So if I have a long position on MWIDE, I would take my profits as soon as I can and just re-enter once the stock has corrected back to say PHP 9.16, where the neckline of the cup and handle lies, or at PHP 9.00.
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<li><a href='http://www.laidtrades.com/2011/01/08/sinophil-corp-sino-takes-cue-from-belle-and-leisure-resorts/' rel='bookmark' title='Permanent Link: Sinophil Corp. (<a class="ticker" href="/stock/sino#">SINO</a>) Takes Cue From Belle and Leisure &amp; Resorts World'>Sinophil Corp. (<a class="ticker" href="/stock/sino#">SINO</a>) Takes Cue From Belle and Leisure &amp; Resorts World If any one of you missed the Belle Corporation (BEL)...</li>
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SINO

Temporary Correction Seen In Megawide Construction Corp.

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<a href="http://www.laidtrades.com/wp-content/uploads/2011/06/megawide-construction-corporation-MWIDE-june-29-2011.png"><img class="size-medium wp-image-9197 aligncenter" title="megawide construction corporation MWIDE june 29, 2011" src="http://www.laidtrades.com/wp-content/uploads/2011/06/megawide-construction-corporation-MWIDE-june-29-2011-300x170.png" alt="megawide construction corporation, MWIDE philippine stocks, cup and handle continuation, daily stock picks, stock market trading, ron acoba" width="300" height="170" /></a>Newly minted- Megawide Construction Corporation or <a title="Megawide Construction Corporation" href="http://www.laidtrades.com/category/stocks/philippines/Megawide-Construction-Corporation" target="_blank">MWIDE</a> in the Philippine <a title="Stocks" href="http://www.laidtrades.com/category/stocks" target="_blank">Stock</a> Exchange has gained some pretty good gains since its listing last February 18, 2011.
From an opening of <a title="Philippine Peso (PHP)" href="http://www.laidtrades.com/category/forex/usdphp/" target="_blank">PHP</a> 7.86 during its first day of trading, MWIDE has reached a high of PHP 9.80 today (June 29, 2011), gaining as much as 24.68% in a little over 4 months. A breakout from a continuation <a title="Cup and Handle" href="http://www.laidtrades.com/chart-patterns/cup-and-handle/" target="_blank">cup and handle</a> pattern was actually the one that propelled it to the mentioned high. However, it appears that MWIDE could be bound for a correction soon or at least a consolidation.
As you can see from its daily chart above, a bearish shooting star pattern has formed in today's trading. This candlestick pattern exhibits that investors could soon take their profits since there weren't enough demand today to have MWIDE close somewhere near its daily high. So if I have a long position on MWIDE, I would take my profits as soon as I can and just re-enter once the stock has corrected back to say PHP 9.16, where the neckline of the cup and handle lies, or at PHP 9.00.
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<li><a href='http://www.laidtrades.com/2011/04/07/buying-opportunity-on-ayala-land-inc-ali/' rel='bookmark' title='Buying Opportunity On Ayala Land, Inc. (ALI)'>Buying Opportunity On Ayala Land, Inc. (ALI)</a> “Float like a butterfly, sting like a bee.” Just Like...</li>
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Cebu Air, Inc. (CEB)
Consensus Target Price: PHP 113.33
<table border="0" cellspacing="0" cellpadding="0" width="372">
<colgroup>
<col width="122" /> 
<col width="73" /> 
<col width="80" /> 
<col width="97" /> 
</colgroup>
<tbody>
<tr height="20">
<td width="122" height="20">Firm Name</td>
<td width="73">Analyst</td>
<td width="80">Target Price</td>
<td width="97"> Date Released</td>
</tr>
<tr height="20">
<td height="20"></td>
<td></td>
<td></td>
<td></td>
</tr>
<tr height="20">
<td height="20">CitisecOnline</td>
<td>Lu</td>
<td align="right">107.40</td>
<td align="right">5/20/2011</td>
</tr>
<tr height="20">
<td height="20">Kim Eng Securities</td>
<td>Nerecina</td>
<td align="right">130.00</td>
<td align="right">5/6/2011</td>
</tr>
<tr height="20">
<td height="20">Deutsche Bank</td>
<td>Foong</td>
<td align="right">102.00</td>
<td align="right">4/12/2011</td>
</tr>
<tr height="20">
<td height="20">CLSA</td>
<td>Venezuela</td>
<td align="right">122.09</td>
<td align="right">3/30/2011</td>
</tr>
<tr height="20">
<td height="20">JPMorgan</td>
<td>Ping</td>
<td align="right">127.00</td>
<td align="right">3/25/2011</td>
</tr>
<tr height="20">
<td height="20">Citi</td>
<td>Wong</td>
<td align="right">128.50</td>
<td align="right">3/25/2011</td>
</tr>
</tbody>
</table>
 
*Target Price is set at 6 to 12 months from release.
*Data taken from Bloomberg.
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<li><a href='http://www.laidtrades.com/2011/06/01/semirara-mining-corporation-scc-target-price/' rel='bookmark' title='Permanent Link: Semirara Mining Corporation (SCC) Target Price'>Semirara Mining Corporation (SCC) Target Price</a> Semirara Mining Corporation (SCC) Consensus Target Price: PHP 274.40 Firm...</li>
<li><a href='http://www.laidtrades.com/2011/05/30/megaworld-corporations-meg-target-price/' rel='bookmark' title='Permanent Link: Megaworld Corporation's (MEG) Target Price'>Megaworld Corporation's (MEG) Target Price</a> Megaworld Corporation (MEG) Consensus Target Price: PHP 2.86 Firm Name...</li>
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Cebu Air, Inc. (CEB) Target Price

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Semirara Mining Corporation (SCC)
Consensus Target Price: PHP 274.40
<table border="0" cellspacing="0" cellpadding="0" width="476" height="172">
<colgroup>
<col width="134" /> 
<col width="64" /> 
<col width="80" /> 
<col width="97" /> 
</colgroup>
<tbody>
<tr height="20">
<td width="134" height="20">Firm Name</td>
<td width="64">Analyst</td>
<td style="text-align: right;" width="80"> Target Price 
</td>
<td style="text-align: right;" width="97"> Date Released</td>
</tr>
<tr height="20">
<td height="20">Phil. Equity Partners</td>
<td>Felix</td>
<td align="right">302.00</td>
<td align="right">5/20/2011</td>
</tr>
<tr height="20">
<td height="20">CitisecOnline</td>
<td>Lu</td>
<td align="right">295.00</td>
<td align="right">5/16/2011</td>
</tr>
<tr height="20">
<td height="20">JPMorgan</td>
<td>Yutan</td>
<td align="right">240.00</td>
<td align="right">4/15/2011</td>
</tr>
<tr height="20">
<td height="20">Deutsche Bank</td>
<td>Resullar</td>
<td align="right">205.00</td>
<td align="right">4/12/2011</td>
</tr>
<tr height="20">
<td height="20">CLSA</td>
<td>Bugia</td>
<td align="right">270.00</td>
<td align="right">3/16/2011</td>
</tr>
<tr height="20">
<td height="20"></td>
<td></td>
<td align="right"></td>
<td align="right"></td>
</tr>
<tr height="20">
<td height="20"></td>
<td></td>
<td align="right"></td>
<td align="right"></td>
</tr>
<tr height="20">
<td height="20"></td>
<td></td>
<td align="right"></td>
<td align="right"></td>
</tr>
</tbody>
</table>
*Target Price is set at 6 to 12 months from release.
*Data taken from Bloomberg.
 
 
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<li><a href='http://www.laidtrades.com/2011/05/30/megaworld-corporations-meg-target-price/' rel='bookmark' title='Permanent Link: Megaworld Corporation's (MEG) Target Price'>Megaworld Corporation's (MEG) Target Price</a> Megaworld Corporation (MEG) Consensus Target Price: PHP 2.86 Firm Name...</li>
<li><a href='http://www.laidtrades.com/2011/02/23/semirara-mining-corporation-scc-breaks-down-from-its-uptrend/' rel='bookmark' title='Permanent Link: Semirara Mining Corporation (SCC) Breaks Down From Its Uptrend'>Semirara Mining Corporation (SCC) Breaks Down From Its Uptrend</a> Semirara Mining Corporation or SCC in the Philippine Stock Exchange...</li>
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ProShares UltraShort Consumer Discretionary

Overview

ProShares UltraShort Consumer Discretionary (ARCA:SCC), Quote.Headers.trade-ideas