The latest price target for Booking Holdings (NASDAQ:BKNG) was reported by BTIG on March 3, 2026. The analyst firm set a price target for $6250.00 expecting BKNG to rise to within 12 months (a possible 47.51% upside). 86 analyst firms have reported ratings in the last year.

The latest analyst rating for Booking Holdings (NASDAQ:BKNG) was provided by BTIG, and Booking Holdings reiterated their buy rating.

The last upgrade for Booking Holdings Inc happened on February 24, 2026 when Morgan Stanley raised their price target to $5500. Morgan Stanley previously had an equal-weight for Booking Holdings Inc.

The last downgrade for Booking Holdings Inc happened on February 4, 2026 when Citizens changed their price target from N/A to N/A for Booking Holdings Inc.

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Booking Holdings, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Booking Holdings was filed on March 3, 2026 so you should expect the next rating to be made available sometime around March 3, 2027.

While ratings are subjective and will change, the latest Booking Holdings (BKNG) rating was a reiterated with a price target of $6250.00 to $6250.00. The current price Booking Holdings (BKNG) is trading at is $4237.00, which is out of the analyst’s predicted range.