Petco Brings New Innovation to its Dog Treat Assortment with CLIF PET™ Exclusive Collection and Earth Animal® No-Hide® Chews

Now available in Petco pet care centers and at petco.com, CLIF PET™ and Earth Animal® bring new sustainable, innovative offerings to Petco's curated treats and chews assortments  

SAN DIEGO, June 28, 2022 /PRNewswire/ -- Petco Health and Wellness Company, Inc. WOOF today announced the launch of CLIF PET™, Clif Bar & Company's first-ever line of Plant Based Jerky for dogs, offered at Petco as the exclusive national retailer, as well as Earth Animal® No-Hide® Chews, a leading rawhide alternative. As part of Petco's continued commitment to innovation and sustainability in pet nutrition, these collections are now available at most Petco pet care centers nationally and online at petco.com/clifpet and petco.com/earthanimal.

"As an industry leader when it comes to pet nutrition and overall pet health and wellness, we're thrilled to continue expanding Petco's curated dog treats assortment with new offerings from CLIF® and Earth Animal," said Amy College, Petco Chief Merchandising Officer. "The $8 billion dollar dog treat and chew market is growing at an even faster rate than dog food, with more than 75% of pet parents feeding treats and chews to their dogs.* Pet parents are increasingly looking for wholesome, eco-friendly and tasty treat options for rewarding desired behaviors and promoting mental stimulation, during a time when we're even more eager to treat our pets and feel closer to them than ever before." 

Sharing a similar mission of improving the health and overall lives of both people and pets, Petco is Clif's first, exclusive partner in the company's expansion into pet products. CLIF PET Plant Based Jerky is available in three recipes – Sweet Potato & Blueberry Recipe, Pumpkin & Apple Recipe and Butternut Squash & Cranberry Recipe – in a 5-ounce bag and 12-ounce bag, with prices ranging from $8.99 to $16.99.  The planet-friendly jerky treats are made with plant protein and just seven simple, easy-to-digest ingredients, with no artificial flavors, colors or preservatives. The treats are tender and easy to tear into smaller pieces for positive reinforcement-based training and healthy playtime for mental and physical stimulation. For a limited time, Petco will also offer CLIF BAR® products for people alongside the pet treats in Petco pet care centers to keep both pets and pet parents fueled and ready for every adventure together.

"When preparing to launch CLIF PET, we knew we wanted to work with a retail partner that shares our values and spirit of innovation," said Greg Lok, Head of Incubator, Clif's in-house new ventures group. "Petco's commitment to sustainability and their efforts to prioritize brands that promote wholesome nutrition make this a great fit for us and for pet parents. We couldn't be more excited about expanding the reach of CLIF PET through Petco's channels so dogs everywhere can enjoy the reward of our nutritious, tasty treats."

Additionally, Petco is the latest national brick-and-mortar retailer to offer Earth Animal products. The No-Hide Chews line includes six varieties – chicken, beef, salmon, pork, venison and peanut butter – available in multiple sizes, with prices ranging from $5.99 to $31.99. The products contain six clean ingredients, plus one sustainably sourced protein: humanely raised chicken; humanely raised, grass-fed beef; wild-caught salmon; humanely raised pork; free-range, grass-fed venison; and vegetarian peanut butter. As a healthy and more digestible alternative to traditional rawhide, the No-Hide Chews can offer multiple benefits that include delicious and long-lasting enjoyment, positive mental stimulation, boredom busting and dental health improvement.

"We have been so impressed with the work that Petco has done on behalf of their commitment to pet health and wellness and are really excited to be one of their newest partners supporting their Whole Health philosophy," said Stephie Volo, Earth Animal's Chief Marketing Officer and Chairwoman of the Pet Sustainability Coalition. "Petco and Earth Animal have a shared mission around positively impacting and enhancing quality of life for pets, people and the planet. Our partnership with Petco allows us to further this mission by making our No-Hide Chews more available to pet parents who are looking for and purchasing innovative and sustainable products for their animals."  

As the first and only national retailer to no longer sell food and treats containing artificial colors, flavors and preservatives** for dogs and cats, Petco is committed to leading the category in pet nutrition standards. Nutrition is the foundation of physical health, one of the pillars of Petco's Whole Health philosophy, and Petco continues to lead innovation in the category with new offerings that support overall pet health and wellness. Last March, Petco also removed traditional rawhide options from its shelves and online to instead promote safe, long-lasting and highly digestible alternatives.

Petco offers a variety of convenient ways to shop, including in-store, online, curbside pick-up, same-day delivery and repeat delivery. For more information about CLIF PET, Earth Animal and Petco's full suite of high-quality food and treats, visit petco.com.

*Packaged Facts, Treats & Chews in the U.S., 4^th Ed. Report (published in late 2021) and U.S. Pet Market Outlook 2022-2023 report, Market Sizing Data (March 2022).

**See how Petco defines artificial ingredients at petco.com/nutritionstandards.

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Founded in 1965, Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. We've consistently set new standards in pet care while delivering comprehensive pet wellness products, services and solutions, and creating communities that deepen the pet-pet parent bond. We operate more than 1,500 pet care centers across the U.S., Mexico and Puerto Rico, which offer merchandise, companion animals, grooming, training and a growing network of on-site veterinary hospitals and mobile veterinary clinics. Our complete pet health and wellness ecosystem is accessible through our pet care centers and digitally at petco.com and on the Petco app. In tandem with Petco Love (formerly the Petco Foundation), an independent nonprofit organization, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, we've helped find homes for more than 6.5 million animals.

For nearly 30 years, Clif Bar & Company has crafted nutritious and organic food for CLIF®, CLIF Kid®, and LUNA® brands. Family- and employee-owned, Clif Bar is committed to sustaining its people, community, planet, brands, and business. For more information, please visit www.clifbar.com, check us out on Facebook, Instagram, Twitter, and YouTube.

In 1979, Dr. Bob and Susan Goldstein, co-founders of Earth Animal, embraced the transition from conventional veterinary medicine to an integrative and holistic approach focusing on the whole animal. Since then, Earth Animal's focus has been to pioneer another way - a more holistic, humane, and sustainable way to nurture health and longevity for dogs and cats. For more information, please visit earthanimal.com.  

Earth Animal proudly dedicates 1% of its annual net sales to like-minded organizations, industry stewardship, and mission-driven efforts that preserve and enhance quality of life for animals, people, and the Earth. Their commitment to sustainability continues to deepen, centered on reducing its dependence on factory-farmed animals, mitigating its environmental impact, and using sustainable business practices to drive success and inspire the pet industry to do the same.

Media Contacts:  

For Petco:
Yvonne Tarrab 
yvonne.tarrab@petco.com  

For Clif Bar & Company:
Janel Hlebak
Janel.Hlebak@finnpartners.com 

For Earth Animal:
Susan Goldstein or Heather Rhode
media@earthanimal.com

SOURCE Petco Health and Wellness Company, Inc.