Market Overview

Outlook on the Pay TV Global Market to 2025 - Impact of COVID-19 - ResearchAndMarkets.com

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The "Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.

The global pay TV market grew at a CAGR of around 7% during 2014-2019. Looking forward, the publisher expects the global pay TV market to continue its moderate growth during the next five years.

Pay television (TV) refers to a consumer subscription-based television broadcasting service. It is usually accessed through a cable, satellite or an internet protocol (IP) TV, in which the viewer subscribes to bundled content and leases a propriety coaxial cable or satellite dish network set-top box. Each set-top box is installed with encrypted signals to prevent the theft of services. Apart from television channels, it provides other interactive services, such as TV shopping, gaming, video-on-demand and multi-room charging. It also offers various other benefits, such as a single convergent stack for end-to-end solutions that combine customer management, billing, payment and ordering functionalities, high cost-effectiveness, scalability and transparency of operations.

Rapid urbanization, along with the widespread adoption of integrated broadband broadcasting (IBB) system, represent as the key factors driving the growth of the market. Pay TV service providers offer a combination of broadband and broadcast services to ensure efficient distribution of mass and personalized content for the consumers. Furthermore, the increasing availability of high definition (HD) and ultra-high definition (UHD) content through satellite networks is also driving the market growth.

Additionally, various technological advancements, such as the utilization of data analytics to gain insights regarding public preferences, are acting as other growth-inducing factors. Channels that cater to specific audiences use user-generated subscriptions and advertisements integrated with analytical and cloud computing solutions to provide improved content results and leverage the 'as-a-service' business model. This, along with the availability of value-added services and 5G internet connectivity at cost-effective prices, is anticipated to drive the market further.

Companies Mentioned

  • Bharti Airtel Limited
  • DIRECTV (AT&T Communications)
  • Dish Network Corporation
  • DishTV India
  • Fetch TV Pty Limited (Astro All Asia Networks)
  • Foxtel ( News Corp.)
  • Rostelecom PJSC
  • Tata Sky
  • Tricolor TV.

Key Questions Answered in This Report:

  • How has the global pay TV market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global pay tv market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the technology type?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global pay tv market and who are the key players?
  • What is the degree of competition in the industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.3.1 Primary Sources

2.3.2 Secondary Sources

2.4 Market Estimation

2.4.1 Bottom-Up Approach

2.4.2 Top-Down Approach

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Pay TV Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact of COVID-19

5.4 Market Forecast

6 Market Breakup by Type

6.1 Postpaid

6.1.1 Market Trends

6.1.2 Market Forecast

6.2 Prepaid

6.2.1 Market Trends

6.2.2 Market Forecast

7 Market Breakup by Technology Type

7.1 Cable TV

7.1.1 Market Trends

7.1.2 Market Forecast

7.2 DTT and Satellite TV

7.2.1 Market Trends

7.2.2 Market Forecast

7.3 Internet Protocol Television (IPTV)

7.3.1 Market Trends

7.3.2 Market Forecast

8 Market Breakup by Application

8.1 Commercial

8.1.1 Market Trends

8.1.2 Market Forecast

8.2 Residential

8.2.1 Market Trends

8.2.2 Market Forecast

8.3 Others

8.3.1 Market Trends

8.3.2 Market Forecast

9 Market Breakup by Region

9.1 North America

9.2 Asia Pacific

9.3 Europe

9.4 Latin America

9.5 Middle East and Africa

10 SWOT Analysis

11 Value Chain Analysis

12 Porters Five Forces Analysis

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure

14.2 Key Players

14.3 Profiles of Key Players

For more information about this report visit https://www.researchandmarkets.com/r/i7mg45

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