Market Overview

NYC Hemp Brand Sojen Debuts New Yoga Bundle Aimed at Helping NYC Schools


Sojen, the leading hemp brand for working professionals, announced the launch of Sojen Exhale today. Sojen Exhale is an all-in-one home yoga bundle created in partnership with lululemon, Yoga Shanti and the Give Back Yoga Foundation to bring people best-in-class gear and virtual classes to confidently practice yoga at home.

Each bundle includes a Sojen product of choice, a lululemon reversible yoga mat, 3 virtual yoga classes from Yoga Shanti and a donation to the Give Back Yoga Foundation to provide yoga mats and virtual yoga classes to NYC public schools.

"Sojen Exhale was born out of a desire to make the health benefits of yoga enhanced by Sojen more accessible for everyone," said Nick Willeke, one of Sojen's cofounders alongside Caleb Putrich.

"I've always been interested in yoga but I just felt like I didn't look like a yoga person," said Putrich. "So, we're offering a unique bundle that gives everyone from total beginners to seasoned yogis exactly what they need to practice at home."

"Whether you're a newcomer or a lifelong practitioner, we have a yoga class for you," said Colleen Saidman, founder and owner of Yoga Shanti.

"We are incredibly proud to work with such amazing partners to make yoga more accessible and to support the public schools at this pivotal time," said Rob Schware, cofounder and Executive Director of the Give Back Yoga Foundation.

Sojen Exhale is available starting today for $99.99 on

About Sojen: At Sojen, our mission is to elevate human potential. We do this by creating innovative hemp products that provide calm, clear-headed confidence and focus. We partner with important cultural institutions to benefit our communities, customers and environment. Our team created the first-in-the-world Workplace Kit for offices, break rooms, restaurants and other shared spaces. To learn more about Sojen, visit, follow and connect with us at, @sojenworld and LinkedIn.

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