The "Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.
The global mobile value-added services market is currently witnessing strong growth. The market grew at a CAGR of more than 12% during 2014-2019.
Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education.
These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.
Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth.
The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth.
For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further. Looking forward, the publisher expects the market to continue to exhibit strong growth in the next few years.
Key Questions Answered in this Report:
- How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What is the breakup of the market based on the solution?
- What is the breakup of the market based on the device type?
- What is the breakup of the market based on the end-user?
- What is the breakup of the market based on the vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
- What is the degree of competition in the industry?
Key Topics Covered:
1 Preface
2 Scope and Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Mobile Value-Added Services (MVAS) Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast
6 Market Breakup by Solution
6.1 Short Messaging Service (SMS)
6.2 Multimedia Messaging Service (MMS)
6.3 Location Based Services
6.4 Mobile Email & IM
6.5 Mobile Money
6.6 Mobile Advertising
6.7 Mobile Infotainment
6.8 Others
7 Market Breakup by Device Type
7.1 Mobile Phone
7.2 Tablet PC
7.3 Laptop/Data-Card
7.4 Others
8 Market Breakup by End-User
8.1 SMBs
8.2 Enterprises
9 Market Breakup by Vertical
9.1 BFSI
9.2 Media and Entertainment
9.3 Healthcare
9.4 Education
9.5 Retail
9.6 Government
9.7 Telecom & IT
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Company Overview
15.3.2 Product Portfolio
15.3.3 Financials
15.3.4 SWOT Analysis
- AT&T
- Alphabet Inc.
- Amazon.com Inc.
- Apple Inc.
- Baidu Inc.
- Comverse Technology Inc.
- Gaana.com
- Gemalto
- Google LLC
- InMobi
- Kongzhong Corp
- Mahindra Comviva
- Mobily
- One97 Communications Ltd.
- OnMobile
- Vodafone Group Plc
For more information about this report visit https://www.researchandmarkets.com/r/1ldrm5
View source version on businesswire.com: https://www.businesswire.com/news/home/20201014005777/en/
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
