Market Overview

Mobile Value-Added Services (MVAS) Market Report 2020: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast to 2025 -


The "Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to's offering.

The global mobile value-added services market is currently witnessing strong growth. The market grew at a CAGR of more than 12% during 2014-2019.

Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education.

These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.

Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth.

The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth.

For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further. Looking forward, the publisher expects the market to continue to exhibit strong growth in the next few years.

Key Questions Answered in this Report:

  • How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
  • What is the degree of competition in the industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Mobile Value-Added Services (MVAS) Market

5.1 Market Overview

5.2 Market Performance

5.3 Market Forecast

6 Market Breakup by Solution

6.1 Short Messaging Service (SMS)

6.2 Multimedia Messaging Service (MMS)

6.3 Location Based Services

6.4 Mobile Email & IM

6.5 Mobile Money

6.6 Mobile Advertising

6.7 Mobile Infotainment

6.8 Others

7 Market Breakup by Device Type

7.1 Mobile Phone

7.2 Tablet PC

7.3 Laptop/Data-Card

7.4 Others

8 Market Breakup by End-User

8.1 SMBs

8.2 Enterprises

9 Market Breakup by Vertical

9.1 BFSI

9.2 Media and Entertainment

9.3 Healthcare

9.4 Education

9.5 Retail

9.6 Government

9.7 Telecom & IT

9.8 Others

9.8.1 Market Trends

9.8.2 Market Forecast

10 Market Breakup by Region

11 SWOT Analysis

11.1 Overview

11.2 Strengths

11.3 Weaknesses

11.4 Opportunities

11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview

13.2 Bargaining Power of Buyers

13.3 Bargaining Power of Suppliers

13.4 Degree of Competition

13.5 Threat of New Entrants

13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

15.1 Market Structure

15.2 Key Players

15.3 Profiles of Key Players

15.3.1 Company Overview

15.3.2 Product Portfolio

15.3.3 Financials

15.3.4 SWOT Analysis

  • AT&T
  • Alphabet Inc.
  • Inc.
  • Apple Inc.
  • Baidu Inc.
  • Comverse Technology Inc.
  • Gemalto
  • Google LLC
  • InMobi
  • Kongzhong Corp
  • Mahindra Comviva
  • Mobily
  • One97 Communications Ltd.
  • OnMobile
  • Vodafone Group Plc

For more information about this report visit

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at