MOCO's healthier hot chocolate, made with Superfoods, wins the 2020 sofi™ New Product

My Organic Coco (MOCO) uses simple, clean ingredients with nutrient-dense Superfoods to make their healthier version of the timeless hot chocolate that delivers big on taste. My Organic Coco (MOCO)'s Peppermint Hot Chocolate – A Bit Fresh, was the New Product winner for COFFEE & HOT COCOA (NON-READY-TO-DRINK) at the Specialty Food Association's (SFA) 2020 sofi™ Awards, a top honor in the $158 billion specialty food industry.

NORWICH, Vt. (PRWEB) September 05, 2020

MOCO (My Organic Coco) Takes Home New Product Award At sofi™ Awards
Nearly 2,000 Products Competed for Top Specialty Food Association Award

My Organic Coco (MOCO)'s Peppermint Hot Chocolate – A Bit Fresh, was the New Product winner for COFFEE & HOT COCOA (NON-READY-TO-DRINK) at the Specialty Food Association's (SFA) 2020 sofi™ Awards, a top honor in the $158 billion specialty food industry.

This year, for the first time, sofi™ judging was held at the prestigious Rutgers Food Innovation Center following strict safety guidelines. In a blind taste test conducted by a panel of specialty food experts, products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality and innovation. The Norwich, Vermont-based MOCO Peppermint Hot Chocolate was one of 148 winners across 39 product categories from nearly 2,000 entries.

"We're so honored to win a New Product Award, and it was a big surprise when the notice came," says Amy Perotti, owner of MOCO. "We are incredibly grateful to receive this stamp of approval!"

The sofi™ Awards are open to members of the Specialty Food Association, a not-for-profit trade association with specialty food industry members across the U.S. The awards have been given each year since 1972.

"It's a privilege to continue the sofi Award tradition of recognizing extraordinary products and the people behind them," says SFA Interim President Bill Lynch. "Having great news to celebrate, like the sofi Awards, is revitalizing for all of us in this pandemic year. The sofi finalists represent our dynamic industry - exciting consumers and expanding retail offerings around the world."

About My Organic Coco:
Based in Norwich, Vermont, My Organic Coco (MOCO) is a woman-owned hot chocolate company founded in 2017. Owner & recipe developer, Amy Perotti, handcrafts healthier versions of the timeless hot chocolate by incorporating sustainably-sourced, high-quality, and nutrient-dense ingredients into the mix. MOCO is the memorable, chocolatey goodness we all know and love. It's chocolate with benefits! Learn more or order some cocoa at mocovt.com.    

About the Specialty Food Association
Founded in 1952 in New York City, the Specialty Food Association (SFA) is the leading advocate for the $158.4 billion specialty food industry. Representing makers, importers, entrepreneurs, retailers, distributors and others in the trade, the SFA aims to champion, nurture and connect its members to deliver traditional and innovative products to consumers that expand consumption of specialty foods. With over 4,000 member companies, SFA helps its members by providing information, research, educational events, and celebrating the industry through its awards programs. The SFA is known for hosting the Winter and Summer Fancy Food Shows and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.

MOCO MEDIA CONTACT:
Amy Perotti, Owner, 802.478.4205, amy@mocovt.com

Specialty Food Association Media Contact:
PR Department, press@specialtyfood.com

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