Market Overview

SmartGift and VF Corporation Expand Partnership to Include JanSport and Timberland in Time for Back to School and Ahead of the Holiday Season


SmartGift is changing how shoppers digitally send personalized and thoughtful gifts by taking the stress out of online shopping and integrating consumer confidence and technology into their unique service.

NEW YORK (PRWEB) August 20, 2020

The 2020 Holiday Season requires a different solution than elaborate in-store displays, holiday-themed e-commerce websites, or offering heavy discounts, as was the norm in past years. Physical retail is facing significant challenges as many main street stores, malls, and local boutiques either shuttered for good or are only slowly re-opening. Physical retail is struggling to retain customers' confidence, as the safety and enjoyment of the shopping experience are in question. Retailers who continue to struggle with navigating a fully digital shopping experience or lack a seamless ordering journey, will find this holiday season to be particularly grim.

As one of the only companies offering solutions for retailers to endure this upcoming holiday season, SmartGift, the fastest growing gift-based e-commerce and data platform, announced today an expansion of their exclusive partnership with VF Corporation to now include JanSport and Timberland. In a time when familiar retail settings are shuttering and consumers are adapting to shopping for all their needs online, the long standing and persistent desire to create a special moment or recognize the significance of a relationship is shifting to digital experiences.

"We are elated to expand our partnership with VF Corporation and to now offer JanSport and Timberland products to SmartGift's users. While students are navigating the return to school, and birthdays, weddings and anniversaries are still being commemorated, the team here at SmartGift is honored to be helping consumers send the perfect gift, at a time when receiving a kind gesture feels that much more important," said Monika Kochar, CEO and Co-Founder of SmartGift.

Timberland and JanSport, alongside Aveda, Pandora Jewelry, Too Faced, and other top known brands, have recently joined and are utilizing the Send with SmartGift platform to power their gift recommendations, shopping and customer experience, and user retention. SmartGift eliminates the struggles of running an e-commerce holiday strategy by elevating and simplifying the gifting journey. With the major gift giving holidays of the year approaching, consumers, who can send orders made on partner websites with the SmartGift integration or through the SmartGift website, will be treated to a personalized and custom experience and are proven to accomplish their goal altogether satisfied.

Gift cards, which lack a personalized connection or a direct follow through to conversion and revenue recognition, will no longer be the top option for safe and easy gifting. With SmartGift, a shopper will be treated with an extension of the partner's service style and branding, and will find staples of our services offered, such as the perfected convenience of digital gifting through seamless integrations, timely processing of the gift transaction, and instant or scheduled delivery of the gifting notice.

SmartGift is a service that helps shoppers give the perfect gift, every time. The shopper selects an item to send, either through the SmartGift website or featured integration on one of the websites of its network of leading brands, and then surprises and delights the giftee of their choice by granting them the chance to virtually unwrap their gift via text, email, or any other digital platform. Then, the giftee can decide if it's indeed the perfect gift and if not, the giftee can swap it for a same-priced item or alter the gift's style, color, or size. Once the giftee is happy with their choice, the shopper turns gifter and then confidently completes the purchase.

About SmartGift:

SmartGift is the fastest growing, gift-based ecommerce and data platform today and is a service that helps shoppers give the perfect gift, every time. Its award-winning, patented Send with SmartGift platform is used to make every gift perfect. Leveraging AI and real-time gifting data, SmartGift helps retailers and brands become more people-centric in their marketing and personalization experiences.

On the consumer side, shoppers can select and gift an item from our collection of relationships, gift guide content, and networks of partnered brands on the SmartGift website. For more information on how to gift across today's top industries such as luxury goods, jewelry, cosmetics, fashion, performance gear, electronics, floral arrangements, gourmet food, luggage brands and many more on, visit

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