The "Mobile Financial Services - Service Portfolio Evolution and Positioning Strategies in the Americas" report has been added to ResearchAndMarkets.com's offering.
This report provides an executive-level overview of the mobile financial services market for telecoms companies in the Americas. It delivers quantitative and qualitative insights into the mobile financial services space, analyzing key trends and growth drivers in the region.
It provides in-depth analysis of the following:
- Section 1: Mobile Financial Services (MFS) Portfolio Definition and Evolution
- Section 2: MFS Evolution and Positioning Strategies for Telcos in the Americas: This section provides an overview of the mobile financial services landscape in the Americas as well as identifies the major trends across the region.
- Section 3: Case Studies: Provides best practice case studies on telcos in the Americas that are currently offering mobile financial services.
- Section 4: Key Findings and Recommendations: A summary of key findings and growth opportunities for telcos in the Americas' mobile financial services market.
Strong credit card reward programs maks it difficult for US MNOs to compete in the financial services space, relying mainly on M-Wallets. Telcos that offer a wider basket of MFS products have a better chance of engaging users into MFS. The most extensive telco-led mobile money solutions are often found in developing markets where MNOs can play an important role in comparison to what is possible in developed markets.
A large underbanked population in a number of countries in Latin America has found in mobile payments a solution for its daily transactions. With a high percentage of the population not participating in the banking system coupled with a high mobile penetration, Latin America MNOs are in an advantageous position to scale up new MFS and tighten customer retention. Finally, COVID-19 has accelerated the shift in consumer transactions towards online channels.
Key Highlights
- Credit card reward programs in the US have hindered the wide-spread adoption of MFS.
- Tigo has taken the lead of MFS adoption in a number of Latin America's emerging markets.
- Telco-led MFS can help MNOs deepen customer engagement and reduce churn while boosting revenue streams.
- A number of governments have resorted to MFS during the COVID-19 pandemic to disburse financial aid to population segments out of the reach of traditional banking services.
Reasons to Buy
- Offers a comprehensive and detailed understanding of the mobile financial services landscape in the the Americas market.
- The report describes the best practices and market opportunities for mobile financial services in the Americas market.
- The report discusses commercial developments in the mobile financial services market and what these developments might mean for the future.
Key Topics Covered
Executive Summary
Section 1: Mobile Financial Services Market Context
- Mobile financial services market context
- MFS evolution
Section 2: Mobile Financial Services in the Americas
- MFS players
- Operator MFS portfolios
- Latest developments and product launches in MFS
Section 3: Case Studies
- T-Mobile Money in the US
- Movistar Money in Colombia
- Tigo Money in LATAM
Section 4: Key Findings and Recommendations
- Key findings and recommendations
Companies Mentioned
- Apple
- Banamex
- Banco Union
- BBVA
- BIM
- Customers Bank
- Entel
- Mastercard
- Movistar
- Paypal
- Telcel
- Telefonica
- T-Mobile
- TIM
- Tigo
- Venmo
- Zuum
For more information about this report visit https://www.researchandmarkets.com/r/uyc222
View source version on businesswire.com: https://www.businesswire.com/news/home/20200714005537/en/
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