Market Overview

Mediaplanet and WWE's Roman Reigns Team Up in the Fight Against Blood Cancer and Blood Conditions

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NEW YORK, March 26, 2020 /PRNewswire-PRWeb/ -- Helping to conclude Blood Clot Awareness Month and Bleeding Disorders Awareness Month, Mediaplanet announces the launch of this March's edition of "Blood Health." This campaign aims to create a conversation that brings together patients, health care providers and hematologists. Together, they will advocate for new innovations in diagnostics, detection, prevention, and treatment for blood conditions, disorders, and cancers.

Blood disorders and blood conditions directly affect the blood's ability to function, which can affect a person's overall health. Many blood disorders can affect different components of the blood, including the white blood cells, red blood cells, and plasma. They are often are caused by mutations in parts of specific genes and can be passed down in families. The need to conduct research for cures and treatment of these issues is extremely important to help people living with conditions such as blood cancer, sickle cell disease, and hemophilia live a long, healthy life.

Blood cancer awareness advocate Joe Anoa'i, also known as Roman Reigns in the WWE ring, graces the cover of the print publication. Through an exclusive interview, Anoa'i, a WWE world champion and ex-professional football player, reveals his story and fight with leukemia to inspire people to "go the extra step and get the blood labs" and to keep fighting.

It has been over a year since Anoa'i went into remission for the second time, and he notes that "CML is going to be with me for the rest of my life. I'm gonna be on these medications, so I have to do something every day to make myself better and healthier. It's just constant work." As a survivor of this blood cancer, Anoa'i works to advocate for patients and their families who are dealing with this type of disease to raise awareness.

The print component of "Blood Health" is distributed within today's edition of USA Today in Chicago, Los Angeles, Minneapolis, New York, Washington D.C., and Baltimore markets, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofpersonalhealth.com/campaign/blood-health/.

This campaign was made possible with the support of the American Society of Hematology, Joe Anoa'i, Ethan Zohn, Jessica DeCristofaro, America's Blood Centers, National Blood Clot Alliance, Lymphoma Research Foundation, Sickle Cell Disease Association of America, Leukemia & Lymphoma Society, Kite Pharma, and ASC Therapeutics.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Brianna Roberts
Brianna.roberts@mediaplanet.com
(646) 922-1410

 

SOURCE Mediaplanet

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