Market Overview

Micro Focus Joins #StopTheSpread Movement, Turns Annual Customer Event into Virtual Conference to Accommodate Loyal Customer Base

Share:

SANTA CLARA, Calif., March 19, 2020 /PRNewswire/ -- Micro Focus ((LSE: MCRO, NYSE:MFGP) today wrapped up the company's flagship customer event, Micro Focus Universe, which annually provides a platform for customers and partners to connect with Micro Focus executives and discuss best practices for digital transformation.  This event was scheduled to be held live in The Hague, Netherlands until two weeks ago, when the unprecedented spread of coronavirus (COVID-19) dictated an adjustment to online. 

"Shifting a major company event from live to virtual in a matter of weeks is no small task, but Micro Focus elected to join the #StopTheSpread movement and quickly pivot Micro Focus Universe to virtual in light of what's taking place in the world right now," said Genefa Murphy, Chief Marketing Officer of Micro Focus.  "We are thankful to have such a loyal customer base, strong partner community and engaged employees, which resulted in registrations more than tripling after announcing the shift in venue at the end of March."

The virtual Micro Focus Universe included presentations from customers such as Lloyds Banking Group, MegaLabs, Carrefour and Verizon Connect, as well as partners such as PWC, Deloitte, DXC.  The event kicked off with a keynote that featured Tim Crawford, one of the most influential – and most retweeted – Chief Information Technology Officers in the world who discussed his unique perspective on digital transformation. 

"While the circumstances behind the move from in-person to virtual events right now is indisputably unfortunate, it is heartening to see that organizations like Micro Focus are combining technology and creativity to ensure they stay engaged with their customers and partners in difficult times," said Mr. Crawford.  "The adjustment to a virtual Micro Focus Universe was seamless, scalable, and in line with the current climate – and perhaps a model for future events."

A total of 3,500 customer and partners registered for the virtual sessions, and the event's hashtag #VirtualUniverse has already achieved 18 million unique views since it was kicked off two weeks ago, further reinforcing the power of a virtual event on a global scale.  The 30-plus customer speakers, and dozens of Micro Focus executive speakers, have reported strong online engagement with attendees.  

"We have seen customers extremely interested in virtual conferences, and in many cases include more staff than were planning to travel in person attend virtually," said Stephen Elliot, Program VP, I&O and Cloud Operations at IDC.  "This offers vendors an opportunity to expand their awareness into accounts, and broaden their market opportunities with clients and prospects."

About Micro Focus Universe

Micro Focus Universe is the company's flagship customer event, which is typically held on location in both Europe and the Americas.  Attendees at this year's event had the opportunity to:

  • Learn more about Micro Focus' broad software portfolio, which address the four core pillars of digital transformation (Enterprise DevOps, Hybrid IT Management, Security, Risk & Governance and Predictive Analytics)
  • See presentations and demos of the latest product releases
  • Learn from industry peers
  • Build skills in expert-level workshops

More Information

For more information on Micro Focus Virtual Universe 2020 visit here.

Join Micro Focus on TwitterLinkedIn and Facebook.

About Micro Focus

Micro Focus helps organizations run and transform their business through four core areas of digital transformation: Enterprise DevOps, Hybrid IT Management, Predictive Analytics and Security, Risk & Governance. Driven by customer-centric innovation, our software provides the critical tools they need to build, operate, secure, and analyze the enterprise. By design, these tools bridge the gap between existing and emerging technologies—enabling faster innovation, with less risk, in the race to digital transformation.

About #StopTheSpread

#StopTheSpread is a grassroots movement backed by thousands of CEOs, executives, and leaders around the world who have committed to #StopTheSpread of COVID-19. The organization seeks to fund healthcare needs, support frontline workers in the healthcare, pharmacy, manufacturing and retail segments and raise awareness of how to better manage the spread of the virus in our communities. 

Contact:
PAN Communications
Harper Schmidt
415 – 544 – 7200
microfocus@pancomm.com

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/micro-focus-joins-stopthespread-movement-turns-annual-customer-event-into-virtual-conference-to-accommodate-loyal-customer-base-301026679.html

SOURCE Micro Focus

View Comments and Join the Discussion!
 
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com