Neuroscience-based Fresh Tri Proves "Iterative Mindset;" Drives Habit Formation and Weight Loss

Co-developed with Fortune 10 partner, weight-loss app replaces goal-setting and tracking with mindset-training approach

SILICON VALLEY, Calif. (PRWEB) January 21, 2020

Fresh Tri™, a rapidly growing neuroscience-based digital health company, announced today the release of Version 2 of its Fresh Tri behavior-change software, co-developed with Walmart.

The new version of the Fresh Tri habit-formation app trains users in a unique mindset to achieve sustainable weight loss. It draws on the success of a study the company conducted with Walmart associates using its app in combination with mindset training. Version 2 features a subscription-based model for employers and healthcare organizations to make the app and its interactive, live-streamed group mindset trainings available to their employees and members.

With Fresh Tri, users build new healthy-eating habits by picking a one-week practice from a menu of evidence-based behaviors. Fresh Tri teaches users to adopt the Iterative Mindset™ — a unique, practice-and-tweak approach that Fresh Tri discovered in Walmart associates who lost significant weight and kept it off.

New mindset live video trainings are led by clinicians who provide science-based insights and inspiration as users learn and practice this mindset.

A recent Fresh Tri study demonstrated that the app, in combination with mindset training, led to statistically significant weight loss for participants — an average of 7.2 pounds over 60 days. The study also demonstrated statistically significant improvements on a battery of positive psychology metrics for participants, including mindset, self-efficacy and resilience — all of which are highly associated with overall health and well-being. Finally, the study achieved statistically significant habit formation according to the Self-Report Habit Index (SRHI), a peer-reviewed, validated instrument.

"We were looking for a powerful alternative to conventional behavior-change approaches such as goal-setting, behavior-tracking and incentives, which have proven fleeting or ineffective for many people," said David Hoke, Walmart's Senior Director of Associate Health and Well-being. "The formation of healthy-eating habits through Fresh Tri could be the tip of the iceberg of what's possible. This science-based model shows that not only can we help people lose weight, but also shift their mindset so that they build resilience and well-being long term."

"We launched our study with Walmart to determine whether Fresh Tri could train users at scale in the Iterative Mindset, a newly discovered approach to habit change that we found present in 100 percent of people we studied who achieved lasting weight loss," explained Fresh Tri CEO Kyra Bobinet, MD, MPH. "Not only did Fresh Tri drive weight loss and habit formation, but it did so in a compassionate way that saves time, creates ease, and avoids negative emotions like guilt and shame."

Walmart will make Fresh Tri with Mindset Live training available to its community of associates and their families. The basic app is available to all for free through the App Store and Google Play, with the ability to subscribe to the mindset-training feature. Fresh Tri is customizable to other employers and healthcare organizations seeking to support weight loss and various other types of healthy-habit changes.

About FreshTri
Fresh Tri is a behavior change technology company with offerings focusing on mindset, practice and iteration that invite users to test-drive healthy habits, removing the guesswork and feelings of failure that can often accompany lifestyle changes. Fresh Tri allows users to iterate their way to success. There is no "fail" — only practice and iteration. Fresh Tri uses a simple, positive approach based on the brain science of habit formation. Find out more about Fresh Tri: freshtri.com, Instagram, Facebook

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