Scuba.com Feels "Brand" New with a Green Light on Their Trademark

IRVINE, Calif., May 4, 2019 /PRNewswire-PRWeb/ -- "Since just about the time the internet was born-we have been working to try to secure a trademark for our brand. This is not an easy process when one essentially selects a noun as their name." Reports Melinda Herndon, CEO of scuba.com

All of that changed this week when the United States Patent and Trademark Office added scuba.com to the trademark registry.

"Besides the fact that it's a recognition that we are a brand, it's also going to really help with our google ad spend. Presently-we invest a good chunk of our ad budget just to defend our trading name. We can now use that spend in more exciting ways."

Melinda urges all new business owners to select a distinctive name that can be easily defended & one that can be locked down in every possible way: trademark, social media. URL. "Every ounce of entrepreneurial energy that you invest is good ROI if it enhances brand value."

The last piece of advice that she has to offer on the subject is the importance of having a tiny bit of a crush on the name you ascribe to your business. "It's sort of like naming your kids-you want to have that sound hit your heart hard every time you hear it-so make sure you fall in love with the name you assign to your bouncing baby business."

To learn more about Scuba.com, which offers 25,000 quality products from every scuba gear brand, along with training, service and travel, visit https://scuba.com

SOURCE Scuba.com