Market Overview

PROS Chief Visionary Officer Craig Zawada to Keynote Professional Pricing Society Spring Conference


PROS thought leaders presenting on how to leverage AI to transform
pricing processes

(NYSE:PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today announced its platinum sponsorship and
presence at the Professional
Pricing Society (PPS) 30th Annual Spring Pricing Workshops & Conference
including a keynote presentation by PROS Chief Visionary Officer, Craig
Zawada. His presentation, titled "Pricing
2020: A Visionary's Perspective on the Pricing Discipline
," will
take place at 10:30 am on Thursday, May 9th.

The conference, scheduled for May 7-10, 2019 in Atlanta, GA, brings
together pricing professionals to learn from the seasoned practitioners
selected to train and educate conference attendees.

"With more buyers shifting to digital channels, organizations face an
unprecedented need to transform existing sales and pricing processes to
remain competitive in today's digital economy," said Zawada. "Leveraging
artificial intelligence within pricing
enables businesses to
effectively respond to changing market conditions and provides them a
competitive advantage."

In addition to Zawada's presentation, Valerie Howard, PROS Solution
Strategy Director, and Justin Silver, Ph.D, PROS Senior Data Scientist,
will lead a workshop titled "Designing
an Intelligent Approach to Pricing Through Systems, Science and Habits
at 9:00 am on Tuesday, May 7th. Attendees will learn:

  • How to measure the alignment of existing pricing habits and systems,
  • A pragmatic approach to realigning existing habits with the tools
    available today, and
  • How to address common concerns of skeptics and status quo components.

About PROS

Holdings, Inc. (NYSE:PRO) provides AI-powered solutions that optimize
selling in the digital economy. PROS solutions make it possible for
companies to price, configure and sell their products and services in an
omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions. To learn
more, visit the PROS website
or follow PROS on Twitter at @PROS_Inc.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with AI-powered
solutions and its current expectations of the benefits of AI-powered
solutions for organizations that implement and utilize such software.
Factors that could cause actual results to differ materially from those
described herein include the addressability of an organization's
AI-powered solution needs, the risks associated with PROS developing and
enhancing products with the functionality necessary to deliver the
stated results and the risks associated with the complex implementation
and maintenance of AI-powered solutions such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

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