Market Overview

Five Years and Growing...Mastercard Commits to Reaching 1M Girls Globally by 2025 With Signature STEM Education Platform

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Girls4TechTM is designed to help young girls
become technology workplace leaders of tomorrow

Cybersecurity and Artificial Intelligence (AI) are two of the hottest
technology fields today, with job opportunities continuing to grow
across both. However, worldwide, women make up less than 20 percent of
the professionals in these high-tech jobs1, and only one in
20 girls opts for a STEM-based career2.

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https://www.businesswire.com/news/home/20190423005270/en/

Currently in its fifth year, Girls4Tech, Mastercard's hands-on, inquiry-based STEM program has reach ...

Currently in its fifth year, Girls4Tech, Mastercard's hands-on, inquiry-based STEM program has reached more than 400,000 girls (ages 8-12) in 25 countries, more than doubling its established 2017 goal. As Mastercard marks the 5th anniversary of the program, the company builds on a successful track record of impact with an even more ambitious commitment to reach 1M girls by 2025. (Photo: Business Wire)

To help narrow the gender gap, Mastercard has been cultivating young
technology enthusiasts as part of its signature education platform, Girls4Tech.
Currently in its fifth year, this hands-on, inquiry-based STEM program
has reached more than 400,000 girls (ages 8-12) in 25 countries, more
than doubling its established 2017 goal. Today, as Mastercard marks the 5th
anniversary of the program, the company builds on a successful track
record of impact with an even more ambitious commitment to reach one
million girls by 2025.

Mastercard created Girls4Tech in April 2014 to inspire young girls to
pursue STEM careers through a fun, engaging curriculum built around
global science and math standards. The program incorporates Mastercard's
deep expertise in payments technology and innovation, and includes
topics such as encryption, fraud detection, data analysis and digital
convergence.

"Today we celebrate the 400,000 girls who gained new STEM skills through
the Girls4Tech program and learned that a future in technology can and
should include them," says Susan Warner, senior vice president of Global
Volunteerism at Mastercard. "We hope to have sparked many future careers
in STEM fields, because gender parity in tech will ultimately make all
companies – and our society at large – better and stronger."

New Curriculum Unveiled

As technology skills continue to evolve, the Girls4Tech program is
launching a new curriculum to give girls deeper exposure to the growing
fields of cybersecurity and AI.

Furthermore, to continue the engagement with girls who have already
participated in the program, Mastercard is launching Girls4Tech 2.0.
Designed for older students, ages 13-16, the new program aims to keep
girls excited about STEM throughout the critical high school years and
also emphasizes important 21st century skills – such as
collaboration, creativity and communication – as they work in teams to
apply their technical knowledge to solve real-world challenges.

New Partnerships to Expand Reach and Narrow the Gender Gap in STEM
Education

Girls4Tech works with a network of global partners to increase the reach
and impact of its program.

  • In the U.S., Mastercard and Scholastic will continue to work together
    into 2020, building upon a successful first year. The custom,
    co-branded program will expand the Girls4Tech curriculum with new
    themes in privacy, AI and algorithms.
  • In partnership with American Airlines, Mastercard will host its first Girls4Tech
    Takes Flight
    brainathon. The two-day event will challenge 50 girls
    to innovate solutions to humanitarian challenges outlined by the
    United Nations on gender equality; smart cities and sustainability;
    health and wellbeing; and quality education.
  • In Ireland, in partnership with the golf organization R&A, Mastercard
    recently launched an evergreen golf-themed version of the program,
    where girls gain exposure to STEM through a deeper dive into the
    business and science of golf.
  • In partnership with Major League Baseball (MLB), Mastercard will
    continue working with MLB youth academies and organizations later this
    year with the customized Girls4Tech program that includes sports and
    STEM components.

Impact Highlights from the First 5 Years

  • To date, Girls4Tech has reached over 400,000 girls, with events in 25
    countries and on 6 continents.
  • The program has engaged more than 3,500 employee mentors worldwide.
  • Mastercard has partnered with Be Better China, MLB, Network for
    Teaching Entrepreneurship (NFTE), R&A, Scholastic, and Singapore
    Committee for UN Women to further scale the program and offer STEM
    skills in unique ways to girls ages 8-12.
  • The program has achieved global reach with the curriculum translated
    into 12 languages.

"Teachers and students alike are eager for resources that help connect
curriculum standards to the real world of today, and tomorrow."
says Ann Amstutz Hayes, senior vice president of Scholastic National
Partnerships. "We are pleased to be collaborating with Mastercard on
this important program to increase awareness of STEM career
opportunities for all students and help drive an understanding for the
importance of creative thinking and problem solving across the
curriculum and throughout life."

"Mastercard's Girls4Tech program has been a huge benefit to our Youth
Academies, especially in giving our kids opportunities beyond the
playing field," says Del Matthews, vice president of Baseball
Development, MLB. "Part of our mission with the Youth
Academy network is to open up worlds of possibilities, and Girls4Tech is
something that can help them prepare for a great variety of careers, in
baseball and elsewhere. We are excited to continue this partnership into
2019."

To learn more about Girls4Tech, please visit the Girls4Tech
website
.

About Mastercard Incorporated

Mastercard (NYSE: MA), www.mastercard.com,
is a technology company in the global payments industry. Our global
payments processing network connects consumers, financial institutions,
merchants, governments and businesses in more than 210 countries and
territories. Mastercard products and solutions make everyday commerce
activities – such as shopping, traveling, running a business and
managing finances – easier, more secure and more efficient for
everyone. Follow us on Twitter @MastercardNews,
join the discussion on the Beyond
the Transaction Blog
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the latest news on the Engagement
Bureau
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1 Cybersecurity Ventures research, March 2019

2 U.S. Department of Commerce, Women in STEM 2017 Update;
World Economic Forum, Gender Parity and Human Capital Report 2017

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