Market Overview

Elizabeth and James and Kohl's Announce Exclusive Partnership


Exclusive apparel and accessories from fashion icons Mary-Kate and
Ashley Olsen will be available at Kohl's stores and beginning
Holiday 2019

Elizabeth and James and Kohl's
(NYSE:KSS) today announced an exclusive partnership to bring the Elizabeth
and James
brand, founded by Mary-Kate and Ashley Olsen, to Kohl's
stores nationwide and
Kohl's will be the exclusive retailer of Elizabeth and James apparel,
handbags and accessories bringing the brand's high-quality,
trend-forward pieces to women across the country.

"Our vision for Elizabeth and James is to deliver a lifestyle brand that
offers women access to premium fashion at an affordable price without
sacrificing quality and fit," said Mary-Kate Olsen. "Kohl's is the right
partner to take our brand into a new era, while staying true to the
high-quality, fashion-forward designs that our loyal brand enthusiasts
expect from us. Leveraging Kohl's extensive store network and digital
platform will also allow us to reach a much larger audience than we have
in the past and for this we are particularly excited."

"Kohl's is doing a great job with innovation and thinking differently
about omnichannel retail. We have always seen Elizabeth and James
speaking to a much larger audience and this new business model with
Kohl's will allow us to achieve that," said Ashley Olsen. "Mary-Kate and
I are excited to work with them building out additional lifestyle
categories and curating spaces that will bring a new shopping experience
to our customer."

"We're excited to partner with Mary-Kate and Ashley Olsen, two
highly-regarded designers in the fashion industry, to bring the
Elizabeth and James brand to Kohl's customers nationwide," said Michelle
Gass, Kohl's chief executive officer. "This is another great example of
how we are bringing newness and fashion relevancy to the millions of
women who shop Kohl's. We also know that Elizabeth and James will
support our efforts to drive new customers, particularly millennials, to

"With sophisticated, modern apparel and accessories, Elizabeth and James
at Kohl's will heighten what it means to make fashion accessible," said
Doug Howe, Kohl's chief merchandising officer. "The addition of the
esteemed Elizabeth and James brand and its elevated design aesthetic
builds on our continued work to evolve our brand portfolio and deliver a
strong pipeline of new offerings."

Elizabeth and James will continue to operate as an independent business,
led by founders and co-creative directors Mary-Kate and Ashley Olsen. As
two of the most innovative and influential entrepreneurs in the world of
fashion, Mary-Kate and Ashley will continue serving as creative
directors of Elizabeth and James, leading the design and development of
its seasonal collections.

The Elizabeth and James collection featuring apparel, handbags,
accessories, and beauty will be available beginning this holiday season
at the majority of Kohl's stores and on
Mary-Kate and Ashley Olsen, together with Kohl's, will lead the
Elizabeth and James product design, which will be managed out of
Kohl's New York Design Office.

Elizabeth and James joins Kohl's roster of millennial-loved brands,
including Nine West launching in Fall 2019 and POPSUGAR at Kohl's, which
launched in September 2018. These brands join Kohl's portfolio of top
brands, including LC Lauren Conrad, Simply Vera Vera Wang, Apt. 9, Nike,
Under Armour, adidas, Levis, New Balance, and more.

Cautionary Statement Regarding Forward-Looking Information

This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Kohl's
intends forward-looking terminology such as "believes," "expects,"
"may," "will," "should," "anticipates," "plans," or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl's actual results
to differ materially from those projected in such forward-looking
statements. Such risks and uncertainties include, but are not limited
to, those that are described in Item 1A in Kohl's most recent Annual
Report on Form 10-K and as may be supplemented from time-to-time in
Kohl's other filings with the SEC, all of which are expressly
incorporated herein by reference. Forward-looking statements relate to
the date initially made, and Kohl's undertakes no obligation to update

About Kohl's

Kohl's (NYSE:KSS) is a leading omnichannel retailer with more than
1,100 stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, Kohl's offers amazing national and
exclusive brands, incredible savings and an easy shopping experience in
our stores, online at and on Kohl's mobile app. Since its
founding, Kohl's has given more than $700 million to support communities
nationwide, with a focus on family health and wellness. For a list of
store locations or to shop online, visit For more information
about Kohl's impact in the community or how to join our winning team,
visit or follow @KohlsNews on Twitter.

About Elizabeth & James

Owners and designers Ashley Olsen and Mary-Kate Olsen launched Elizabeth
and James fall 2007. The lifestyle brand encompasses women's apparel,
jewelry, eyewear, handbags, fragrance, watches and
vintage. Elizabeth and James is a favorite among influencers and
top US and international media.

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