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Ameriprise Financial Releases New Ad Highlighting the Power of Relationships Built on Trust

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New commercial depicts women taking control of their finances with
the help of their Ameriprise advisor

Ameriprise Financial (NYSE:AMP) today released a new television ad that
demonstrates the firm's commitment to helping clients feel confident,
connected and in control of their financial lives. The launch of the new
30-second spot, titled "Trust," coincides with International Women's
Day. "Trust" depicts a woman reflecting on her long and trusted
relationships with the women in her inner circle. Among this group is
the woman's Ameriprise advisor, Beth, who was referred to her by one of
her closest friends. The spot conveys how Ameriprise advisors cultivate
trusted relationships with their clients – by taking the time to
understand what's most important to them, and offering comprehensive
advice and solutions to help them achieve their financial goals.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190308005273/en/

The new ad also highlights that Ameriprise was named #1 Most Trusted
Investment Firm in the 2018 Temkin Trust Ratings1. It is the
latest commercial to debut as part of the firm's successful Be Brilliant®
brand platform, which launched in 2015. The campaign showcases how
Ameriprise helps clients achieve moments of brilliance in their everyday
lives and retirement.

"Our newest ad spotlights the trusting relationships Ameriprise advisors
develop with clients," said Marie O'Neill, senior vice president of
marketing at Ameriprise. "At Ameriprise we are passionate about helping
investors achieve financial confidence and are proud of the work our
advisors do every day to empower women financially. Building trusting
relationships with clients is critical in how we help them secure their
financial future."

"Trust" debuts on March 8 and will run during broadcast news programming
including CBS Sunday Morning, NBC Nightly News and Meet the Press. It
will also air on cable news, entertainment and sports properties
including ESPN, Golf Channel, Tennis Channel, CNBC, CNN, MSNBC, Fox
News, History, AMC, HGTV and National Geographic.

McCann of Detroit developed the creative for the campaign and Initiative
served as the media buying agency for Ameriprise.

"Trust" is the third Be Brilliant® ad to debut this year. In
January, Ameriprise launched two other spots, "Choices" and "Familiar
Face," which both highlight the personalized experience Ameriprise
provides its clients.

The new spot and other creative can be viewed at www.ameriprise.com/bebrilliant,
and the Ameriprise
YouTube
channel.

About Ameriprise Financial
At Ameriprise Financial, we have
been helping people feel confident about their financial future for more
than 120 years. With extensive asset management, advisory and insurance
capabilities and a nationwide network of approximately 10,000 financial
advisors, we have the strength and expertise to serve the full range of
individual and institutional investors' financial needs. For more
information, or to find an Ameriprise financial advisor, visit ameriprise.com.

Ameriprise Financial Services, Inc. Member FINRA and SIPC.

© 2019 Ameriprise Financial, Inc. All rights reserved.

1 Ameriprise Financial was rated #1 in the investment
industry for trust in the 2018 Temkin Trust Ratings. The Temkin Trust
Ratings (TTR) is based on responses to a consumer survey as part of the
2018 Temkin Trust Ratings. See www.temkinratings.com
for more.

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