Data Decisions Group Acquires Reach Analytics to Form Leading Full-Service Predictive Marketing Offering

CHAPEL HILL, N.C., Jan. 08, 2019 /PRNewswire-PRWeb/ -- Data Decisions Group, Inc. a leading provider of data, market research and marketing services today announced their acquisition of Reach Analytics, a predictive marketing technology startup in Silicon Valley.

Data Decisions Group can now model and score a national prospect database in 6 minutes instead of the traditional 6 weeks. The Reach Predictive Platform speed allows us to create a model for each retail location or each insurance agency. The result is game changing for our client's acquisition campaigns.

Marketers have an increasingly urgent need for 'Smart Data' that enables better decision-making for their omnichannel communications. But they need it now, not next quarter.

"The consumer marketplace is fragmented with a strong need for on-demand personalization," said Mike Hail, CEO at Data Decisions Group. "This requires predictive modeling to effect and no one produces better models more quickly than we do with Data Decisions Group's Reach Predictive Platform"

Hail previously co-founded KBM Group and lead the company before overseeing the sale of the company to Young & Rubicam. He has since served as the CEO of Yankelovich which was acquired by Kantar. He formed Data Decisions Group in 2016 in collaboration with long-time business partner Steve Lerner. Lerner had served as chairman at both KBM Group and Yankelovich.

The new Data Decisions Group offering allows marketers to:
● Access primary market research, data aggregation, data wrangling, and platform integrations.
● Combine primary market research with database marketing for highly personalized and targeted communications.
● Create predictive profiles and identify best targets with robust algorithmic modeling.
● Develop a deeper understanding of their customers and accurately discover and reach their best prospects - in minutes rather than weeks or months - with look-alike and response models.
● Take campaigns from targeting and strategy all the way through execution with data-backed insights.
● Reach, acquire and keep consumers all based on data.

"Mike and I have always envisioned data-driven marketing as based on the 'voice of the consumer,'" said Steve Lerner, Chairman at Data Decisions Group. "If we can effectively organize primary market research with data aggregation and analytics using today's marketing stack, the consumer enjoys a better customer experience and the marketer benefits greatly."

About Data Decisions Group
Data Decisions Group is a leading provider of data, research and predictive marketing services designed specifically for the life, P&C and health insurance industries. We provide smart data for better business decisions.

For over three decades, we have pioneered many of the industry's most effective data-driven strategies and methods for insurance customer acquisition, growth and retention. Data Decision Group's new Reach Predictive Marketing Platform synthesizes data and machine learning technology to deliver advanced consumer targeting, profiling and consumer acquisition, enabling marketers and data scientists to analyze a wealth of information and make data-backed decisions proactively.

We are members of the Data & Marketing Association (DMA) and the Insights Association. With offices in Dallas, Chapel Hill, Atlanta, and Redwood City.

Company Contact:

Whitney Hamilton
Data Decisions Group

SOURCE Data Decisions Group

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