Market Overview

Snow Appoints New CEO and Expands Executive Leadership Team


Vishal Rao transitions to President & Chief Executive Officer,
with Rachel Mooney and James Denena joining as Chief People & Culture
Officer and Chief Financial Officer respectively

, the global leader in technology intelligence and
automation solutions, today announced the appointment of Vishal Rao as
Chief Executive Officer. He succeeds founder Axel Kling, who is stepping
down as CEO after growing the company into a market leader with over
4,000 customers worldwide. Kling will remain on the Board of Directors.
The company also named Rachel Mooney as Chief People & Culture Officer
and James Denena as Chief Financial Officer. These appointments round
out a globally diverse management team with the experience needed to
support Snow's next era of growth and maturity. In 2018, the company
added several other key executives, including Ken
Schock as Chief Revenue Officer
, Sanjay
Castelino as Chief Marketing Officer
, and Alastair
Pooley as Chief Information Officer.

This press release features multimedia. View the full release here:

Vishal Rao, Snow Software Chief Executive Officer. (Photo: Business Wire)

Vishal Rao, Snow Software Chief Executive Officer. (Photo: Business Wire)

"This is an important growth stage for the company, and I am humbled to
lead Snow at such an exciting time," said Rao. "Our opportunity
continues to expand with the mass adoption of enterprise cloud services,
IaaS, IoT, and edge computing. We are uniquely positioned to empower
businesses to gain complete visibility into their technology stack, then
use those insights to optimize efficiency and effectiveness while
ensuring regulatory compliance and data protection. I would like to
thank the Board and Axel for this opportunity, and I am excited for us
to build on Snow's successes and momentum as we move the company

Vishal Rao, Chief Executive Officer

Rao previously served as the President & Chief Operating Officer at
Snow. He joined Snow's Board of Directors in 2016, and in 2018 took on
an operating role overseeing all functions of the business. During that
period, Rao contributed to the company crossing
the $100 million revenue mark
and made several executive
appointments to further accelerate growth. Prior to Snow, he held
leadership positions at Splunk (NASDAQ:SPLK) and Cloudera (NYSE:CLDR),
both of which realized material revenue milestones and successful IPOs
during his tenure. Rao will remain on Snow's Board of Directors.

"I'm delighted to welcome Vishal as the next CEO of Snow," said Kling.
"Having invited Vishal to join our Board three years ago, I know he
brings the drive and experience needed to take the company to the next
level. The past fifteen years have been an incredible journey, and I
very much look forward to working with Vishal and supporting Snow as a
Board member."

"In 2018 we brought Vishal into an operating role to help Snow take the
next step in its evolution, growing beyond $100 million in revenue and
becoming one of the most admired companies in enterprise software," said
Mike Risman, Chairman of the Board at Snow and Managing Partner at
Vitruvian Partners. "I'm thrilled to support Vishal in this final step
of transitioning to CEO. I want to thank Axel for his leadership and
passion as CEO, and I look forward to our continued collaboration on the
Board of Directors as we partner to support the Snow team."

"We are excited by the momentum that Snow has shown under Vishal's
operating leadership," said George Kadifa, board member and Managing
Director at Sumeru Equity Partners. "As he takes on the expanded role of
CEO, we are confident that the team will realize the opportunity in
front of them, helping customers around the world maximize the promise
of digital transformation."

In addition to Rao's appointment, two new executives joined Snow's
leadership team.

Rachel Mooney, Chief People & Culture Officer

Mooney will be responsible for global HR strategy and operations,
enhancing and aligning employee experience across the organization, and
enabling Snow to attract, retain and develop top talent. She joins Snow
from Vodafone (NASDAQ:VOD), where she led strategic and operational HR
for group corporate functions and global shared services, driving
enhanced productivity and effectiveness across Sales, Marketing, Finance
and Technology. Previously, Mooney led organizational culture for Google
(NASDAQ:GOOGL) across EMEA as well as the company's human resources
function in Ireland, with a relentless focus on accelerated growth and
innovation. Mooney will be based in the U.K.

James Denena, Chief Financial Officer

Denena comes to Snow with extensive financial and business development
experience and a proven record for driving growth within public global
organizations. Most recently, Denena was Vice President of Global
Finance & Corporate Development for PROS (NYSE:PRO), a cloud software
company with customers in more than 40 industries and 55 countries. He
also served more than a decade at Applied Materials (NASDAQ:AMAT) in
various senior finance, business development, and M&A roles. During his
career, Denena has led multiple equity capital raises and completed more
than 20 M&A and capital formation transactions. Denena will be based in
the U.S.

"We're assembling a highly capable and well-rounded executive team ready
to take Snow to the next level and I'm pleased to welcome Rachel and
James as the newest members of the team," said Rao.

"In Rachel, we gain an accomplished business executive who understands
the critical link between developing great people and a company's
ability to grow and transform," he continued. "She brings both passion
and expertise in the full breadth of people and organizational
capabilities, operating within start-ups, scaling and established
businesses – key to our growth journey."

"James is an equally critical hire for us at this juncture," said Rao.
"As CFO, he brings tremendous experience building out strong finance
teams and leading strategic initiatives. James is equal parts financial
disciplinarian and growth-minded leader, which makes him ideally suited
for Snow as we expand and optimize the business."

About Snow Software

Snow Software is the global leader in Technology Intelligence &
Automation solutions, ensuring the trillions spent on all forms of
technology is optimized to drive maximum value. More than 4,000
organizations around the world rely on Snow's platform to provide
complete visibility, optimize usage and spend, and minimize regulatory
risk. Headquartered in Stockholm, Snow has more local offices and
regional support centers than any other software asset and cloud
management provider, delivering unparalleled results to our customers
and partners. To find out more about Snow, visit

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