Market Overview

AdPredictive Names Kristin Frank as First President


Seasoned Media, Tech and Financial Exec to Usher in New Age of Customer
Marketing Intelligence

AdPredictive, a fast-growing software company delivering the industry's
first outcomes-driven customer marketing intelligence platform,
announced the appointment of Kristin Frank, a long-time senior Viacom
executive, as the company's first President.

Kristin joins the company at a critical time in the business. As
marketers demand transparency industry-wide, AdPredictive maintains a
growing roster of innovative brands that have uncovered exponential
value from the company's powerful technologies. In her role as
President, Kristin will maximize that growth as the leader of strategy,
operations, sales, marketing and customer success. She will retain her
AdPredictive board seat, which she has held since early 2018.

"Kristin's unparalleled track record pioneering growth strategies was an
obvious match for AdPredictive," said Dan Carroll, Founder and CEO,
AdPredictive. "She is a well-respected, highly-experienced industry
thought leader and transformational executive with more than 20 years of
experience in media and digital. Her leadership will be critical as we
usher in a new age of intelligence, transparency and impact for
marketers across media, retail, travel and hospitality."

Before joining AdPredictive, Kristin spent 23 years at Viacom, most
recently as Chief Operating Officer of MTV. In that role, she oversaw
revenue, strategy and operations for a $1.8B portfolio while
spearheading the turnaround, brand reinvention, digital innovation and
market growth for MTV. Previously, she was EVP, Viacom's Music and
Entertainment Connected Content Division, where she transformed consumer
product, data, engineering and content resulting in a doubling of
revenue. Kristin also served as General Manager for MTV and VH1 Digital
and was instrumental in MTV's growth to 210M social media fans and
doubled traffic to its digital platforms. Before MTV and VH1, she was
Chief Operating Officer of LOGO TV where she launched and built a
powerful new media business.

"The industry is at a crossroads and, in this game-changing moment, our
technology is empowering marketers to make strong business decisions
from data," said Kristin Frank, President, AdPredictive. "With an
impressive business model, client roster, talented team and clear vision
– joining this movement to shape the future of marketing with
AdPredictive was a straightforward decision."

AdPredictive's vision is to solve an industry-wide problem — the lack of
transparency and control in media strategy. Today, the company is home
to powerful software that helps brands, agencies and media companies
identify a clearer path to efficiency and impact on business outcomes.
Kristin's rare background spanning data, analytics, strategy, finance,
revenue and operations gives the already-powerful team an advantage as
the industry moves quickly toward transparency and action driven by
machine learning and AI.

Kristin continues to serve on the Board of Directors of Brightcove
(NASDAQ:BCOV), Gaia (NASDAQ:GAIA), Cornerstone Capital and
AdPredictive. She previously served on the Board of Directors of Gaiam
before completing the sale to Sequential Brands in July 2016.

Kristin has been honored as Variety's Power Women of NY, one of the Most
Powerful Women in Cable, and the Top Women in Digital: Corporate
Visionary Award. She was chosen as a Top Mentor 2018 Comcast:Techstars.

About AdPredictive

AdPredictive is a fast-growing software company empowering the world's
largest brands to impact business outcomes using data-driven technology
and customer marketing intelligence. Brands including Discovery Inc.
have leveraged AdPredictive for media accountability, automation and
attribution at the vanguard of the multibillion dollar movement toward
transparency in media strategy. With distinct optimization for ROI
metrics such as cost per acquisition or lifetime value, AdPredictive has
been proven to improve media spend efficiency by as much as 54% – giving
marketers the power to drive unprecedented impact to the bottom line.
for more information.

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