Market Overview

What is the Best Way to Increase Sales for FMCG Brands? | A Study by Quantzig


A global analytics and advisory firm, Quantzig, that delivers sales
analytics solutions to resolve complex business problems, announced the
completion of their latest sales
process template for a leading FMCG brand.
The client is one of
the world's leading FMCG brands having various products under its
portfolio. With the declining profit margins, the client was finding
difficulties in converting potential sales leads to closed sales. They
wanted to leverage Quantzig's analytics solutions to identify an
effective sales process and implement them across the organization. They
were also interested in launching an advanced sales analytics-based
initiative that is aimed at optimizing the local sales processes.

This press release features multimedia. View the full release here:

Sales process template for a leading FMCG brand. (Graphic: Business Wire)

Sales process template for a leading FMCG brand. (Graphic: Business Wire)

The U.S. economy is likely to grow at a moderate rate in the year 2019.
This makes it vital for FMCG brands to develop newer and bolder
strategies and execute traditional levers against a backdrop of a more
stable US and worldwide economy. Companies in the consumer industry will
strategically capitalize on the growth in emerging markets to enable
access to new consumers and leverage market solutions. Therefore, it
becomes a necessity for the brands to optimize their sales performance
and develop an effective sales process template for achieving better

To know more about the benefits of Quantzig's sales process
optimization techniques,
a free proposal today!

What are the 7 steps to optimize the sales process?

  • Prospecting - Analyzing potential customers and their needs
    with respect to your product/service and their buying capacity.
  • Preparation - Researching the market and collecting all
    relevant information regarding the product/service and developing a
    sales presentation that caters to the needs of clients.
  • Approach - Making first contact with the client through the
    medium that interests them the most.
  • Presentation - Demonstrating how the product/service meets the
    needs of your potential customer.
  • Handling objections - Understanding prospect's concerns and
    addressing them.
  • Closing - Getting the decision from the client to move forward.
  • Follow-up - Keeping contact with customers and maintaining

"A seven-step sales process helps to customize business solutions,
target potential customers, improve sales efficiencies and revenue
margins for organizations,"
says an expert from Quantzig.

Quantzig's market experts analyzed the client's marketing performance,
trade promotions, pricing strategies, economic indicators, and other
business conditions and offered actionable insights into the sales
process. They were also able to optimize their sales performance and
address the future needs of the organization. The analytics solutions
offered by Quantzig enhanced their national portfolio and
customer retention strategies down to the execution level and improved
their marketing effectiveness by 60%.
This also helped them in
accurately identifying and predicting industry trends, sales trends, and
growth potential.

a Solution Demo
to see how Quantzig's business analytics
dashboards can help you customize and visualize data
in real-time.

Quantzig's sales process template helped the
client to:

  • Improve marketing effectiveness by 60%.
  • Identify FMCG industry and sales trends.
  • To gain relevant insights and understand the scope of this sales
    process template,
    in touch.

Quantzig's sales process template offered
predictive insights on:

  • Estimating growth potential, optimizing sales and marketing activities.
  • Increasing the alignment between the sales process and potential leads.
  • To know more about Quantzig's sales process techniques, Request
    more information

About Quantzig

is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit:

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